May 31, 2010 - The Farm Animal Council of Saskatchewan has launched its 2010 "We Care" billboard campaign.
As part of the Farm Animal Council of Saskatchewan's campaign 27 billboards and two larger super-boards will be on display throughout Saskatchewan from June to September.
The billboards feature images of livestock and poultry producers, in many cases second and third generation farmers, caring for animals.
Farm Animal Council Chair Tim Wiens says the theme "We Care" sums it up for the livestock and poultry producers who strive to maintain healthy, productive farms and ranches.
"Those two words are really saying it all about how we as livestock and poultry producers want to make sure that we're producing and maintaining healthy productive animals in our farms and ranches in the province."
I think the public are always concerned about food safety and want to know that we're doing a good job of looking after our animals, he said.
"Everything that we do is very natural and it's healthy for the animals," he said.
The farmers have been doing this for a long time. It's second and third generations of farmers and ranchers that are providing the food that people put on their plate, he said.
The program began 14 years ago and the response of the public has been positive, Wiens said.
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