Animal-welfare news sways meat consumers

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Animal-welfare news sways meat consumers
News coverage of animal-welfare issues causes U.S. consumers to cut
back on meat purchases and spend their money instead on non-meat items,
a study indicated.

Oct. 1, 2010, Manhattan, Kan. –
News coverage of animal-welfare issues causes U.S. consumers to cut back on meat purchases and spend their money instead on non-meat items, a study indicated.

The university study, the first known examination of how news coverage affects U.S. pork, poultry and beef demand, found increased coverage of pork and poultry animal-welfare issues from 1999 to 2008 reduced consumer demand.| READ MORE