Consumer Issues
The chicken industry, along with foodservice and retail, has been in the sights of vegan activists. Their mission, it seems, is to misinform and manipulate Canadians about how we do our work.
Last year the industry saw an irksome trend endure. Global food companies, in response to pressure from deceptive activist groups, continued to roll out different poultry welfare policies.
Begin with the end in mind. This simple leadership mantra captures the essence of the Canadian Centre for Food Integrity (CCFI) research on understanding Canadians’ expectations regarding trust and transparency in our food and how it’s produced. Before investing millions in changing farm and food production practices or in efforts…
More than ever, Canadians are talking about what’s on their plate and how it gets there. That being the case, the rally cries for producers to speak up and join these conversations are growing. But why and what does it mean for you if you are so far removed from…
What’s on consumer’s minds? Each year, the Center for Food Integrity (CFI) conducts trust research to take a deeper dive into what’s important to today’s consumer. It gives us crucial insights into how to continue to earn trust in food and agriculture on issues that matter most.
The Canadian poultry industry is facing pressure on animal welfare from a number of sources, including from vegan activist groups. Some of the most active have changed tactics and are pressuring our customers, retail and food service companies to adopt their demands or face significant pressure against their brands.  
August 16, 2017, Alberta - Public trust is eroding in Canada, and farmers — along with others in the value chain — need to fight back, says the head of a new ag organization aimed at winning back confused consumers.“The whole industry needs to know a whole bunch more about…
July 19, Listowel, Ont. – This year’s second Breakfast on the Farm event will be hosted by the Johnston Family of Listowel. The event will be the eighth Breakfast on the Farm organized by Farm & Food Care Ontario since 2013.To date, approximately 15,000 people have been fed, entertained and…
July 5, 2017, Shedden, Ont. - Farm & Food Care Ontario's latest Breakfast on the Farm event, held at Donkers' Family Farm in Shedden on June 24, was another enormous success.With 200 volunteers, 40 sponsors, 35 exhibitors and 2,500 farm visitors, it was by far the largest event to date.Overall,…
June 27, Chilliwack, B.C. - The recent news reports of chicken catchers caught on video abusing birds at a Chilliwack broiler farm prompted disgust across the country and within the agriculture industry.The Chicken Farmers of Canada called the Mercy for Animals undercover footage “shocking and reprehensible,” and the company at…
June 14, 2017, Montague, P.E.I. - The Government of Canada is working with industry to help raise awareness, understanding and appreciation of agriculture among young Canadians. The agriculture and food sector is one of Canada's key growth industries and the opportunities for youth are endless.Agriculture and Agri-Food Minister, Lawrence MacAulay,…
June 8, 2017, Ottawa, Ont. - Canadian dairy, poultry and egg farmers teamed up to celebrate Canadian food with a unique public event on Sparks Street in downtown Ottawa on June 1. Breakfast and lunch sandwiches made with fresh, local ingredients from supply-managed farms were served to Members of Parliament,…
May 19, 2017, Guelph, Ont. - Thought leaders from the farming and food industry will gather in Calgary September 18-20 at the second annual Canadian Centre for Food Integrity (CCFI) Public Trust Summit.Transparency in our food system is no longer optional; so farmers and ranchers through to the largest food…
Transparency, sustainability and traceability have become basic consumer expectations, making them essential to food production, says John Scott, former president of the Canadian Federation of Independent Grocers (CFIG).
May 4, 2017, Milton, Ont. - Farm & Food Care Ontario, Ontario Pork, Ontario Federation of Agriculture and the Christian Farmers Federation of Ontario released a joint statement today in response to the dismissal of charges announced by Justice David Harris on Anita Krajnc's charge for criminal mischief related to…
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