‘Public trust’ conference aims to find ways to win back consumers

August 16, 2017, Alberta – Public trust is eroding in Canada, and farmers — along with others in the value chain — need to fight back, says the head of a new ag organization aimed at winning back confused consumers.

“The whole industry needs to know a whole bunch more about consumers,” said Kim McConnell, an Okotoks-based marketing expert and new chair of the The Centre for Food Integrity. “That’s what the primary focus of The Centre for Food Integrity is.”

The centre, based in Guelph, Ont., is holding its first “public trust summit” in Calgary from Sept. 18-20. The conference is designed to show members of the agricultural industry how to earn the trust of consumers. READ MORE