It wasn’t exactly the kind of product launch that consumers – and, for that matter, retailers – were expecting.
Almost two years after receiving government approval to supply Ontario-sourced kosher chickens, Premier Kosher introduced its free-range birds in 50-pound boxes that were shipped directly to customers, bypassing retailers entirely – at least for now.
The move came only a few weeks after Premier Kosher received final government approval for its production plant in Abingdon, Ont., and only a few weeks before the Passover season, the busiest time of year for kosher food retailers. | For the full story, CLICK HERE.
Ontario-produced kosher chickens hit the market
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