Poultry probiotics market to hit $1.2 billion by 2023

Press release
Thursday, 09 February 2017
By Press release
February 9, 2017 – The global poultry probiotics market size was estimated at over $750 million (US) in 2015 and is likely to be valued at $1.2 billion (US) by 2023, according to Global Market Insights.

The global probiotic ingredients market size is likely to cross $46 billion (US) by 2020.

North America, especially the U.S. probiotics market for poultry, is likely to grow at steady rates owing to increase in meat consumption, particularly chicken. Europe is also likely to grow at steady rates owing to ban on antibiotic feed supplements. Asia Pacific probiotics market is likely to grow owing to increase in awareness of benefits in meat production.

Globally, antibiotics are used to prevent poultry diseases and pathogens required for improving egg and meat production. Dietary antibiotics used in poultry applications have encountered some problems such as drug residues in bird bodies, drug resistant bacteria development, and microflora imbalance. Increasing application in poultry market is likely to counter the aforementioned factors and promote demand over the forecast period.

Probiotic species belonging to Bacillus, Streptococcus, Lactobacillus, Enterococcus, Bifidobacterium, Candida, Saccharomyces and Aspergillus are used in poultry applications and are expected to have beneficial effects on broiler performance.

Poultry feed accounts for almost 70 per cent of the total production cost and, therefore, it is necessary to improve feed efficiency with minimum cost. In the poultry industry, chicks are subjected to microflora environment and may get infected. Broiler chickens can also succumb to stress owing to production pressure. Under such a scenario, synthetic antimicrobial agents and antibiotics are used to alleviate stress and improve feed efficiency. However, antibiotics in poultry applications are becoming undesirable owing to residues in meat products and development of antibiotic resistant properties.

Europe has banned use of antibiotics as a growth-promoting agent in poultry application owing to several negative effects. These aforementioned factors are expected to drive probiotics demand in the poultry market. Antibiotics failure to treat human diseases effectively has led the European Union (EU) to ban low doses of antibiotics in animal feed. This factor has also led the U.S. government officials to restrict antibiotics use in animal feed.

Poultry probiotics products are available in the form of power and liquid feed supplements. Commercial products in the market may be comprised of a single strain of bacteria or single strain of yeast or a mixture of both. Chicks/broilers/layers require a dose of around 0.5 kg per ton of feed whereas breeders require close to 1 kg per ton of feed.

The global probiotics market share is fragmented with the top five companies catering to more than 35 per cent of the total demand. Major companies include Danone, Yakult, Nestle and Chr Hansen. Other prominent manufacturers include Danisco, BioGaia, Arla Foods, General Mills, Bilogics AB, DuPont, DSM and ConAgra.

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