Shoppers equate freshness with local

Egg Farmers of Canada
Wednesday, 01 May 2013
By Egg Farmers of Canada
Canadian grocery shoppers equate freshness with local.
Canadian grocery shoppers equate freshness with local. CNW Group/Egg Farmers of Canada.

May 1, 2013 - Canadians overwhelmingly demand that the farm products they buy be fresh, with 90 per cent saying that farms within their province deliver that freshness, says a new survey conducted for the Egg Farmers of Canada. Distance from farm to grocery store is seen as the key to freshness. Eighty per cent are confident products from within Canada are at peak quality when purchased. Conversely, 53 per cent believe imported foods cannot be considered fresh.

"In an age where grocery aisles are filled with foods from around the world, it is clear that Canadians place the highest value on locally produced food, exactly what the system of supply management allows for," says Bonnie Cohen, Manager of Marketing and Nutrition for Egg Farmers of Canada. "The results are identical regardless of socio-economic status, telling us that all households want the food they feed their families produced by local farmers."

Eighty-two per cent of Canadians polled say they are confident the eggs they buy are fresh. This was the highest scoring category in the question that also asked about poultry, beef, vegetables and fruits.

"The unique system of supply management is the reason our farmers can deliver the freshness and quality that Canadian consumers expect and demand," says Cohen.

The survey, conducted by Vision Critical, polled 3,015 Canadians 18 or older in the second week of April. The results have a margin of error of +/- 1.8 per cent, 19 times out of 20.

Add comment


Security code
Refresh

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine Renew

Most Popular

Latest Events

WESTVET
Tue May 14, 2019 @ 8:00am - 05:00pm
BC Poultry Symposium
Wed May 15, 2019 @ 8:00am - 05:00pm
Platinum Brooding Course
Thu May 23, 2019 @ 9:45am - 03:00pm

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.