Canadian Poultry Magazine

Warehouse Shell celebrates 75 years

By Warehouse Shell Sale Company   

Features Business & Policy Farm Business Business/Policy Canada

Nov. 11, 2013, Newport, MN – The predominant name in Oyster Shell calcium, Warehouse Shell Sales, manufacturer/distributor of Coastal Brand Oyster Shell supplement is celebrating 75 years in the Poultry business at a time when their product is experiencing a resurgence of use.

“We feel very fortunate that the trend towards organic and natural products has resulted in a resurgence of Coastal Brand Oyster Shell use”. Stated Gary Lund, only the third owner since the company opened in 1939. “Oyster shell has always been a popular way to produce a better shell and healthier chicken, but only recently has the true added value of Oyster been recognized over other calcium approaches,” Lund added.

Nutritionists had identified that oyster shell remains in the gizzard and is processed by the hen over time as compared to lime which is immediately eliminated. The result is that with Oyster, the hen uses less supplement and the ammonia build up in the hen house is much less according to the recent research. It’s especially valuable in floor hens where free ranging hens consume only what they need. Using Coastal Oyster Shell has shown to produce 5 or more saleable eggs per bird according to another study.

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“Our organic product meets the growing trend for the consumer who wishes to eat healthy. We have created a consumer based marketing program that allows our customers to leverage that interest and sell more eggs while producing more customer good will and loyalty,” added Lund.

“If the enthusiasm keeps going, there is no reason to think that we can be around in another 75 years.” he smiled.

Coastal Shell brand Oyster Shell is sold by finer farm and feed stores, elevators and in bulk across the United States and Canada.

For information on the product, company or celebration, please visit http://www.warehouseshellsales.com/


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