Canada announces funding to grow domestic market for chicken and turkey
By Canadian Poultry magazineNews Consumer Issues Marketing Boards
CFC, TFC receive funds to promote sectors to public.
Recently, the federal government announced $3.5 million in funding under the Market Development Program for the Turkey Farmers of Canada (TFC) and Chicken Farmers of Canada (CFC).
Funding through this program is intended to help increase domestic demand and consumption of Canadian turkey and chicken products.
It will do so by supporting industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high quality poultry products.
TFC will receive up to $2.5 million to expand Canadian consumer awareness of the benefits of turkey meat as a primary and alternative protein.
CFC will receive up to $1 million to promote Canadian chicken to the public and highlight how committed farmers who raise them are to providing safe, high quality chicken.
“We are pleased with this announcement of the Market Development Program for Turkey and Chicken,” says TFC chair Darren Ference.
“The program will go a long way to support the turkey sector’s work in reaching consumers, and in promoting the wholesome and high-quality turkey raised by Canadian farmers.”
“This program will enhance consumer engagement and continue to showcase Canadian-made products to Canadians,” adds CFC chair Tim Klompmaker.
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