April 3, 2009- Chicken
Farmers of Ontario kicked off the year ahead by announcing plans to
promote Ontario raised and processed chicken with the unveiling of Ontario Fresh Chicken brand.
This
reflects CFO’s commitment to serving the market by offering the great
tasting, locally grown chicken that consumers demand. In the coming
year CFO will be working with food processors, retail and foodservice
companies to identify and promote the benefits of Ontario chicken: a
product that’s close to home, but far from ordinary.
On
the heels of this unveiling, CEO Rob Dougans announced the creation of two
new awards that will drive innovation in the industry. The Growing Innovation Award will
be presented to the food processor that develops the most innovative
and value added Ontario Chicken product. In honour of this, a donation
of $25,000 will be made to the charity of the successful applicant’s
choosing. Full details are available on CFO’s website at www.ontariochicken.ca
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