Chicken Farmers of Canada becomes the official meat protein of Skate Canada
By Canadian Poultry magazineNews Marketing Boards
Partnership will support CanSkate program, assistance for high performance athletes.
Chicken Farmers of Canada and Skate Canada recently announced a new partnership. Beginning this year, Canadian chicken will be the official meat protein of Skate Canada.
This partnership will support both Skate Canada’s recreational and competitive programing through the CanSkate program and assistance for high performance athletes.
CanSkate is Skate Canada’s flagship learn-to-skate program that teaches millions of Canadians to reach their recreational and competitive goals on the ice in communities across Canada.
Skate Canada’s high-performance teams compete nationally for Canadian titles and for international medals on the world stage.
“Our shared vision for the promotion of a healthy and active lifestyle will make for an incredibly successful partnership between Chicken Farmers of Canada and Skate Canada,” says CFC chair Tim Klompmaker. “Chicken Farmers of Canada believes that good nutrition is the fuel needed for both mental and physical performance of Canadian athletes.”
“We are thrilled to be partnering with the Chicken Farmers of Canada. To perform at sport, athletes need to fuel their body with healthy choices to succeed on the ice,” adds Debra Armstrong, chief executive officer, Skate Canada. “We are looking forward to collaborating with Chicken Farmers of Canada to promote healthy living through both eating and exercise.”
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