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Chicken Farmers of Canada clicks with Canadians


June 2, 2009
By Canadian Poultry

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June 2, 2009 – Talking to Canadians about food safety and nutrition has always been a large part of the mandate of Chicken Farmers of Canada (CFC) and this week, the organization is taking a major step in its online communications with the launch of its new blog, dubbed “Chicken Feeds.”

June 2, 2009 – Talking to Canadians about food safety and nutrition has always been a large part of the mandate of Chicken Farmers of Canada (CFC) and this week, the organization is taking a major step in its online communications with the launch of its new blog, dubbed “Chicken Feeds.”

The goal of the blog is to create a dialogue between the organization and consumers, and to discuss important issues such as animal care and to debunk some of the urban legends, myths and general misunderstandings about chicken.

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“Now, more than ever, consumers want information about where their food comes from, how it’s raised and how it’s handled,” said David Fuller, Chair of CFC. “We’ve always been a very transparent organization, and this blog is another way that we can provide information to consumers, and just as importantly, hear what matters most to them.”

While the blog will be focused on chicken, the content will be a mix of informative articles and lighter topics, ranging from how the Canadian chicken industry works to contests and prizes.

“To some, it seems odd that an organization like ours would be getting involved with blogging,” said Lisa Bishop-Spencer, CFC’s Manager of Communications and one of the contributors to the blog. “But it’s given us a completely new way to interact with people, and to keep Canadians informed. It’s our commitment to openness, to giving people the information they want and listening to their questions and concerns.”

Over the course of the next few months, CFC hopes that Chicken Feeds will become a useful resource for Canadians and an active part of the conversation about food and healthy living.

Chicken Feeds can be found at http://www.chickenfeeds.ca . The Chicken Farmers of Canada website remains at http://www.chicken.ca

For more information, please contact Marty Brett, Senior Communications Officer
(613) 566-5926 or mbrett@chicken.ca