Business & Policy
Cobb-Vantress launches social media campaign
Apr. 2, 2013, Siloam Springs, AK – Cobb-Vantress, a leader in research and development, production and sale of broiler breeding stock, announced the launch of its social media strategy, including the unveiling of its Facebook, Twitter and LinkedIn pages. This announcement comes on the heels of the launch of the company’s new website, cobb-vantress.com, in January.
“Customers expect constant communication with brands today, therefore, we at Cobb felt it was important to create and implement a social media strategy to allow our customers around the world the opportunity to access information about the company 24/7,” said Roger Vessell, director of world marketing. He notes that Cobb plans to use its social media platforms as tools to inform and educate its customers with its vast technical knowledge and expertise in the industry, as well as product offerings, groundbreaking research, and industry and company news.
Cobb is continuing to roll out phases of its digital media strategy to advance its global communications and meet the developing needs of employees and customers. Beyond its implementation of a social media strategy and recently launched responsive website, Cobb is currently in the process of building mobile applications to tap into the growing population of mobile users and developing additional microsites to connect with the growing needs of its global audience.