Canadian Poultry Magazine

Cumberland refreshes brand identity and website

By Canadian Poultry magazine   

News Company News

Company says changes reflect its commitment to helping poultry producers.

Cumberland says its refreshed logo is modernized but remains recognizable.

Cumberland, a manufacturer of poultry production solutions, recently unveiled an updated brand identity and website. The changes reflect the brand’s commitment to helping their customers raise their best birds by delivering the highest quality solutions and real support when they need it. The refreshed identity includes a modernized logo that has evolved from the original.

As one of the five main brands in AGCO’s Grain & Protein business unit, Cumberland offers poultry producers solutions for climate control, housing, bio-security, feeding and watering.

“Cumberland is known for premium quality systems and knowledgeable support to help our customers raise their best birds,” says Stefan Caspari, senior vice president and general manager of AGCO’s Grain and Protein brands. “The refreshed brand identity builds on Cumberland’s proud heritage and underscores our commitment to developing smart solutions for our customers to better monitor and manage their animals for optimal results.”


The refreshed logo is modernized, but remains recognizable. The elongated C that underscores the Cumberland name has been synonymous with the brand throughout its history, and remains integral to the refreshed design. It leans forward, thereby signalling the brand’s future growth, direction, and ability to support customers both now and into the future. A new tagline lets customers know how Cumberland can help them raise their best birds.

The website has also been redesigned for easier navigation and access to information. It highlights the brand’s broad range of solutions, including feeding and watering systems, feed delivery and storage, nesting systems and climate control.

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