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Platinum Brooding Course

Thursday 23 May 2019, 09:45am - 03:00pm
Location: High River, Alta.
An Introduction to Platinum Brooding®: Disciplined Brooding Managing poultry health in a constantly changing world is a theme that has received increased attention and focus from the international poultry industry, academia and governments.

In the not so distant past, deficiencies in brooding were often overlooked or even tolerated. Perhaps this was associated with slower growth rates and the use of less efficient genetics.

The genetic potential of the modern broiler chicken is truly remarkable. Advances in all areas of broiler production including genetics, nutrition, management and health have resulted in continuous and significant improvements in efficiencies of production.

In the current era of enhanced automation, precision nutrition, and genetic selection programs, the specific requirements of neonates are numerous and the negative impacts associated with brooding deficiencies are significant.

Deficiencies in brood management will negatively impact body weight targets, feed utilization, flock health, flock uniformity and meat yield. Additionally, deficiencies in brood management may result in increased incidence and/or severity of disease.

Brooding is so critical that detailed brooding programs have been developed and continue to be developed. One of these programs, Platinum Brooding®, revolves around the continuing education of producers and producer service persons, the establishment of accurate measurements and the thorough and accurate completion of a Platinum Brooding® checklist.

The Platinum Brooding® program is now established as an important component of integrated poultry health management continuing education opportunities.

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