Floradale Feed Mill donates to Farm & Food Care Foundation

June 4, 2012, Guelph, ON – Floradale Feed Mill Limited has announced a pledge of $50,000 to the Farm & Food Care Foundation, a new charity with a mandate to enhance public trust in food and farming.
 
Floradale Feed Mill Limited is an independent, family owned and operated, feed company serving livestock and poultry producers in Ontario. This investment is timely as it coincides with the 50th anniversary of the company.  The announcement was made by Foundation chairman Bruce Christie and company president Craig Schwindt this week.
 
“Floradale Feed Mill is making this donation as a testament to our long-time commitment to our customers and the success of Ontario agriculture,” said Schwindt. “We’re pleased to do our part by investing in building public confidence in food and farming.”
 
Each year over the five-year agreement, the Foundation and Floradale Feed Mill will meet to determine funding priorities.  In 2012, the funds will be put towards extending the distribution of the award-winning publication, The Real Dirt on Farming into mainstream media targeting business people and decision makers.  A second component will feature a new Real Dirt on Farming speaking tour.  This program will feature farmers and agri-food industry professionals speaking to urban audiences such as Rotary Clubs and Chambers of Commerce on topics covered in the booklet like modern farming basics, animal care, the environment and food safety.
 
Bruce Christie, Foundation chair, said, “Investments from industry partners like Floradale and its team are so important as we work to fulfill our mandate of improving awareness and understanding about food and farming on behalf of the entire sector.”

About the Farm & Food Care Foundation
 
The Farm & Food Care Foundation is a new charity working to enhance public confidence in food and farming in Canada.  The Foundation relies on donations from individuals and businesses that are committed to ensuring a healthy and sustainable agri-food sector in the future.  Farm Care Foundation trustees represent a broad cross section of the agri-food industry, including farmers, animal health, feed, banking, crop protection, innovation and processing sectors.  For more information on the Farm & Food Care Foundation, the featured projects or to donate, visit www.farmcarefoundation.ca or contact the office at 519.837.1326.