Canadian Poultry Magazine

Four Canadian producers win Cobb’s annual Flock Awards

Brett Ruffell   

News Producers

Awards recognize top performers companies in North and Central America.

Poirier-Berard in Saint-Félix-de-Valois, Que., won for the best Cobb500 SF flock based on chicks per hen housed.

Cobb has awarded four facilities in Canada with its annual Flock Awards. Launched in 2004, the awards recognize the top-performing companies in the U.S., Canada, Mexico and Central America that are maximizing the potential of their flocks.

“Thanks to the Cobb technical team’s expertise and commitment to quality, customers throughout North America continue to maximize flock performance,” says Chance Bryant, director of tech services.

“We are extremely proud of the winners of this year’s North America Flock Awards who continue to show the potential in our products with excellent performance.”


There were four winners of this year’s Flock Awards in Canada: Synergy Agri Group; Poirier-Berard; Sollio Agriculture; and Cox Atlantic Chick Hatchery.

Synergy Agri Group in Port Williams, N.S., won for the highest average of chicks per hen housed and the best Cobb500 FF flock based on chicks per hen housed. This is the fourth year in a row this facility won an award.

Poirier-Berard in Saint-Félix-de-Valois, Que., won for the best Cobb500 SF flock based on chicks per hen housed. The team worked hard to make improvements to the lighting and feeder spaces in their houses, which showed in their results.

Sollio Agriculture – Avantis in Saint-Léonard, N.B., and Cox Atlantic Chick Hatchery in Maitland, N.S., are co-winners of the award for the flock with the highest number of total eggs per hen housed. The Sollio Agriculture – Avantis team’s willingness to learn paid off. Meanwhile, great teamwork by Ron and David Merks of Cox Atlantic Chick Hatchery made these results possible.

Cobb presented this year’s winners with plaques to commemorate their achievements. The Cobb technical team conducted its Flock Breeder Survey to determine the award recipients based on four key metrics: Egg production; hatchability; chicks per hen housed; and life of flock hen mortality.

“We will continue finding innovative ways to support all of our Canadian customers as they strive to achieve the best results possible,” says Benoit Lanthier, Cobb’s advisor tech service. “We look forward to seeing our customers continue to succeed with more productive, healthy flocks in 2021.”

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