Canadian Poultry gets a makeover
By Brett Ruffell
Like the new look? Similar to many people, we’ve decided to ring in the New Year with a makeover. After all, it had been a long time. But we’ve made more than just some cosmetic changes. We’ve also added timely new content features. Allow me to give you a tour and a short preview of the year ahead.
With so many poultry health-related issues emerging and rapidly evolving, you likely have a burning question or two. That’s where our new Ask the Vet column comes in. We’ve tapped Tom Inglis and his colleagues at Poultry Health Partners to answer your queries.
Send your questions to email@example.com and our team of experts will be happy to answer them in an upcoming column. You can read the first Ask the Vet instalment on page 10, where Inglis helps you make sense of different anticoccidial classes.
In our What’s Hatching section, the Q&As paying homage to Poultry Industry Council’s 20th anniversary (one of my favourite sections) have wrapped up. But we’re carrying on the discussions with interesting industry players in the new 5 Questions interview section.
Our first conversation, which can be found on page 7, is with Egg Farmers of Canada CEO Tim Lambert. In September, the executive became one of just three Canadians ever elected to chair the International Egg Commission – a prestigious position.
On the back page, you’ll now see modernization on display. I’ve heard repeatedly in my time with Canadian Poultry that one of the beauties of supply management is that it allows the industry to put resources into innovation.
On our revamped back page, we’ll be showcasing that innovation. We’ll be featuring barns, hatcheries and other facilities that are pushing the boundaries with technology and creative practices. In our inaugural edition, we take a look inside a new hatchery from Archer’s Poultry in Trenton, Ont. Do you know another fascinating poultry operation that’s doing things differently? Again, drop us a line.
If you value strong views like I do, you’ll be happy to know we’ve kept our Perspectives column – it’s simply moved from the back to near the front of the book. This year, we’re recruiting a more diverse range of opinions. And we’re urging people to let loose with their views like never before.
This time around, Robin Horel, president and CEO of the Canadian Poultry and Egg Processors Council, argues why animal welfare should be precompetitive. His members have committed to doing just that. And on page 8 he explains why every player in the poultry supply chain should follow suit.
We’ve also launched new efforts to improve reader engagement. For one, we’d like to hear your thoughts on the magazine. We want you to share what you like about the magazine, what you want more of and areas where we could improve.
Visit CPSurvey.ca and take our quick reader survey by Feb. 9, 2018 and you’ll be entered into a draw for an iPad mini.
In addition, we want you to help us craft this year’s Who’s Who issue, our annual special edition packed with profiles and a comprehensive directory. This year, we want you to choose who we feature. And we have a theme – up and comers. Know a promising new producer, vet, researcher or other poultry industry upstart? Send us their name and contact details and they could be profiled in this summer’s edition. Think you’d be an ideal candidate? You can even put your own name forward.
Finally, as is the trend in media these days, we’ve committed to enhancing our online product. That includes rolling out exciting web exclusive offerings like blogs, videos and webinars.
Until next time, happy New Year and best of luck in 2018!