Business & Policy
Granny’s Poultry Launches North America’s Only Ginseng-Fed Chicken
By Jim Knisley
August 24, 2011 – Granny’s Poultry, a Canadian farmer-owned cooperative, is announcing its latest nutritionally-balanced product: Ginseng-Fed Whole Chicken.
August 24, 2011 – Granny’s
Poultry, a Canadian farmer-owned cooperative, is announcing its latest
nutritionally-balanced product: Ginseng-Fed Whole Chicken. Ginseng is gaining popularity in Canada and the U.S. as a potential antioxidant and boost to metabolism. Chickens raised on the herb are very lean and are more tender and juicy than regular chicken. The new product is the only one of its kind in North America.
“The Ginseng-Fed Whole Chicken is part of our ongoing commitment at Granny’s Poultry to improve the nutritional benefits that poultry offers,” said Craig Evans, Chief Executive Officer of the company. “Our soft launch has been well received by stores and is already proving to be popular among health conscious and Chinese-Canadians, many of whom are part of a culture that has revered the herb for centuries. Now more Canadian families can enjoy its taste and benefit from its goodness.”
Granny’s Poultry Ginseng-Fed Whole Chicken is currently being rolled out across 600 mainstream supermarkets and Asian specialty food stores in Canada.
Granny’s Poultry has licensed and is using the Sungrown® feeding program, based on research conducted at the University of British Columbia, to feed the ginseng chickens. Poultry nutritionists were looking at ways to produce an even healthier bird by feeding flocks vitamins, minerals and local specialty grains. Researchers fed the chickens locally-grown ginseng to act as an antioxidant and the addition of this herb resulted in a juicier and improved chicken product.
“We’re ahead of the curve with this nutritionally-balanced, value-added product and it will appeal to consumers looking for healthy meal options, including chefs and healthcare facilities looking for unique menu ideas,” said Jason Wortzman, Director of Marketing and Product Development. “We’ve taken the highest quality grain fed chickens and, using ginseng, made them even healthier in an all-natural way which is important to our customers. People will notice a distinct difference in the texture and juiciness of the meat when compared to their regular chicken.”
Ginseng has a long, mythical and medical history in the Far East, where it has been prized since its discovery nearly 5,000 years ago. The North American species of ginseng, known as NAG, was first discovered near Montreal in the early 1700s. Granny’s Poultry farmers feed high quality NAG (primarily Canadian grown) to their ginseng-reared flocks.
Granny’s Poultry is a farmer-owned poultry cooperative committed to health, nutrition and wellness by providing consumers with high-quality chicken and turkey products. Granny’s farmers use the exclusive Sungrown® feeding program for the Ginseng Fed Whole Chicken using Premium North American Ginseng. For more information about the Ginseng-Fed Whole Chicken READ MORE