Canadian Poultry Magazine

Features Companies Profiles
Hendrix Genetics announces top management changes

Company making changes to executive ranks.

November 8, 2017
By Hendrix Genetics


November 8, 2017  Hendrix Genetics announced a number of changes in its top management today.

Effective January 1, 2018, Ronald de Haan and Dave Libertini will join the company’s newly expanded executive committee, which will better represent Hendrix Genetics’ worldwide profile and ambitions.

De Haan will join the company as chief operating officer, reporting to chief executive officer Antoon van den Berg. He has extensive management experience in integrated food and meat production. De Haan has lived for 13 years in Thailand acting as CEO in Golden Foods Siam (vertical broiler integrator), Bangkok Ranch Group (vertical duck integrator including duck breeder Cherry Valley) and Godaco SeaFood Company (Vietnamese Pangasius integrator).

Libertini will be appointed to the executive committee as vice president Americas, also reporting to van den Berg, and will be based in Kitchener, Canada. He has long term experience in animal breeding in Hendrix Genetics and its predecessor, Euribrid. The Americas is an important development area for Hendrix Genetics and in this role, Libertini will ensure that all activities there are well supported to maximize synergies and growth in the region.

The company also announced changes to its turkeys unit. Raf Beeren will be appointed to the position of managing director, business unit turkeys, reporting to van den Berg. Beeren has delivered strong results within Hendrix Genetics and with clients around the world. Most recently, he led the swine business unit of Hendrix Genetics and has worked hard to position that business unit for growth over the last six years. Prior to this role, Beeren held various roles with Hypor and the former broiler breeding division of Hendrix Genetics, Hybro.

Libertini and Beeren will work closely together to ensure a seamless transition of leadership in the turkeys business unit. Libertini will continue to be involved in ongoing projects around the world as well as representing Hendrix Genetics on industry and advisory boards.

The process for replacement of Beeren in the swine business unit is well underway, and his successor is expected to be named shortly.