Canadian Poultry Magazine

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Intestinal Health Website


March 5, 2010
By Canadian Poultry

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ihc_websiteIntervet/Schering-Plough Animal Health has launched the Intestinal Health Center for Poultry website (www.ihc-poultry.com ), a dedicated website to keep producers, veterinarians, nutritionists, academics and students informed about the latest developments in this important segment of poultry production.

ihc_websiteIntervet/Schering-Plough Animal Health has launched the Intestinal Health Center for Poultry website (www.ihc-poultry.com ),
a dedicated website to keep producers, veterinarians, nutritionists,
academics and students informed about the latest developments in this
important segment of poultry production.

Intervet/Schering-Plough Animal Health has presented and published a wealth of practical, science-driven information and ideas to help producers manage costly gut diseases more effectively through vaccination, nutrition, sanitation and prudent drug use.

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The website is driven by a vigorous content management system that automatically searches the library and creates new drop-down menus every time users select a topic or product. For example, clicking on “Necrotic enteritis” brings users to a page describing the disease and a menu of 36 articles, five technical papers, one brochure, eight slide presentations and seven podcasts.

Once users find information that interests them, they can read the document online or click on icons to print or e-mail it. They can also create their own library of “favourites” and sign up to be informed about new information on specific topics.
The website also offers a library of past issues of the company’s Intestinal Health magazine and its predecessor, CocciForum, as well as three newsletters — Broiler Health, Layer Health and Turkey Health.

In addition, the website includes an interactive feature called “Gut Reactions,” where visitors can answer a frequently updated questionnaire related to intestinal health, immediately view survey results and then access links with more information on that topic. There is also a handy product finder functionality to help users find Intervet/Schering-Plough Animal Health intestinal health products available in their market.
For more information, visit www.ihc-poultry.com .