KFC Canada partners with CFC on branding program
By Canadian Poultry magazineFeatures Companies Profiles
Restaurant to feature Raised by a Canadian Farmer seal on its products.
KFC Canada recently announced its partnership with Chicken Farmers of Canada by featuring the Raised by a Canadian Farmer seal on its products, which demonstrates the commitment of restaurants and grocery retailers who source chicken raised to the highest standards of quality and care by Canadian farmers, of which 100 per cent of KFC Canada’s system supports.
The Raised by a Canadian Farmer seal not only represents where the chicken comes from, but also stands for a three-fold set of exacting standards: Animal Care, ensuring chicken health and welfare on farms; On-Farm Food Safety, emphasizing cleanliness, safety and biosecurity on farms; and Sustainability, committing to sustainability efforts and farm land preservation.
“KFC Canada stands behind its chicken quality and taste credentials and we’re proud to serve chicken that Canadians trust and love, from our classic Original Recipe buckets to our boneless Tenders,” said Nivera Wallani, President and General Manager, KFC Canada, in a press release.
“Featuring the Chicken Farmers of Canada Raised by a Canadian Farmer seal on our products demonstrates and reinforces not only our support for Canadian chicken farmers, but our commitment to serving chicken raised with industry-leading animal welfare, food safety and sustainability practices.”
Canadians will begin to see the Raised by a Canadian Farmer seal on in-store packaging and signage at KFC locations across the country, as well as on KFC Canada’s social media pages and website.
“The Raised by a Canadian Farmer brand is synonymous with origin and quality and is a symbol for the innovation, pride, and hard work that Canadian chicken farmers put in every day,” said Benoît Fontaine, Chair, Chicken Farmers of Canada.
“For years, KFC Canada has demonstrated to the world that chicken partners throughout the Canadian value chain are committed to delivering on consumer expectations for food safety, animal care, and sustainability excellence.
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