Canadian Poultry Magazine

News Company News
KFC makes plant-based sandwich permanent menu item

Lightlife product now available at all Canadian restaurants.


August 6, 2020
By Canadian Poultry magazine

Topics
KFC's New Plant-Based Chicken Sandwich (CNW Group/KFC Canada)

KFC Canada recently announced that Plant-Based KFC sandwiches will be available permanently coast-to-coast beginning August 10.

The news follows a successful pilot with plant-based partner Lightlife in 2019.

“When we tested Plant-Based KFC by Lightlife late last year, we sold over a month’s worth of sandwiches in six hours,” says Samantha Redman, chief marketing officer, KFC Canada.

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“Seeing the extraordinary demand for Plant-Based KFC, we worked quickly to bring these menu items to our restaurants across Canada.”

Developed in response to Canada’s evolving tastes and preferences for plant-based proteins, Plant-Based KFC is made in Canada by Lightlife, a plant-based protein brand whose portfolio of products are available in major retailers.

“Lightlife is excited to continue on this journey with KFC, providing Canadians with plant-based foods that deliver on incredible taste and are more broadly available to consumers who know balance is essential to living well,” says Dan Curtin, president of Greenleaf Foods, SPC, the owner of Lightlife.

“The Plant-Based KFC sandwich delivers the same great taste of chicken—but made with plants.”

The Plant-Based KFC sandwich will be available permanently beginning August 10, and Plant-Based KFC Popcorn will be available for a limited time while quantities last. The duo can be ordered individually, as part of a combo, or as part of a box meal.