Loblaws Commits to 100 per cent Cage-free PC Brand eggs

May 12, 2011 – In it's 2010 Corporate Social Responsibility Report (CSR) released last week, Loblaws has stated that it will work with industry to transition all President's Choice brand eggs to cage-free.

May 12, 2011 – In it's 2010 Corporate
Social Responsibility Report (CSR) released last week, Loblaws has stated
that it will work with industry to transition all President's Choice
brand eggs to cage-free.

The 2010 CSR Report: The Way  We Do Business details Loblaw's social responsibility achievements and key areas  of focus. Through its approach to CSR, Loblaw looks to meet the needs of today while laying the foundation to address potential future challenges.

"In 2010 we continued to make progress against CSR targets and I am particularly  pleased with our efforts to reduce our environmental impact and improve the sustainability of our food supply," said Galen G. Weston, executive chairman,  Loblaw Companies Limited. "Looking forward we recognize the increased importance Canadians are placing on making good diet, health and nutrition choices. We  believe Loblaw can and should be a meaningful partner in addressing these concerns."

Among the innovative initiatives in 2010 that the Company believes will serve to be building blocks for its long-term vision, Loblaw granted a $3 million gift to the University of Guelph to establish the Loblaw Companies Limited Chair in Sustainable Food Production, and took a leading role in the development of the
 Conference Board of Canada's Centre for Food in Canada, which aims to develop a framework for a national food strategy.

Loblaw's approach to business is guided by five corporate social responsibility pillars: Respect the Environment, Source with Integrity, Make a Positive Difference in our Community, Reflect our Nation's Diversity and Be A Great Place to Work.

The commitment to cage-free eggs by the end of 2011 was made under the pillar of Source with Integrity.  Canadian Poultry magazine will publish further details once they are known.