Canadian Poultry Magazine

Make birdies count returns for RBC Canadian Open

By Canadian Poultry magazine   

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Golf and turkey partnership to support youth development.

Think Turkey will once again partner with Golf Canada for the RBC Canadian Open at Hamilton Golf and Country Club from May 30 to June 2, and the CPKC Women’s Open at Earl Grey Golf Club in Calgary from July 25 to 28. The collaboration features the 2nd Annual Make Birdies Count challenge, encouraging players to achieve ‘turkeys’—three birdies in a row or better—to support First Tee – Canada.

First Tee – Canada, a national organization, introduces young people to golf and its values. This initiative will see donations of up to $15,000 based on the number of turkeys achieved at these events. Last year’s challenge recorded 58 turkeys, including a memorable one by defending champion Nick Taylor on his winning hole.

“This partnership is a natural fit for us, and we’re thrilled with last year’s success,” said Darren Ference, Chair of Turkey Farmers of Canada. “We hope to see more turkeys on the course this year, helping more youth discover the character-building game of golf.”

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Tim McLaughlin, Chief Marketing Officer of Golf Canada, expressed enthusiasm for the continued partnership with Think Turkey. “Bringing back the Make Birdies Count challenge aligns with our goal to inspire Canadian youth at First Tee – Canada,” McLaughlin said. “With Canadian golfers excelling, we hope this program encourages young players to pursue their dreams.”

For every turkey achieved at the RBC Canadian Open and CPKC Women’s Open, $100 will be donated to First Tee – Canada. The program will also honor an amateur player each month for the most turkeys, with donations made to their provincial First Tee chapter.

Canadian Golf Broadcaster and PGA TOUR Player Graham DeLaet returns as an ambassador for the challenge, promoting it through golf clinics, engaging content, and more within the Golf Canada network.

“We’re committed to supporting and empowering youth across the country, which has always been important to the Canadian turkey industry,” said Mark Hubert, President and CEO of Canadian Poultry and Egg Processors.

The daily ‘turkey tally’ will be shared on Golf Canada’s website and social channels throughout both events. For more information, Canadians can visit ThinkTurkey.ca.


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