Market Intelligence Forum Returning to 2016 IPPE

November 19, 2015 – Input costs, global competition and increasing regulatory requirements present ever-changing challenges for the poultry and egg industry. Seeking to address these challenges, the Market Intelligence Forum is returning to the 2016 International Production & Processing Expo (IPPE). Sponsored by U.S. Poultry & Egg Association (USPOULTRY) and the National Poultry & Food Distributors Association (NFPDA), the program will identify the key issues facing the industry and provide understanding into how domestic and international poultry industries are positioned to move forward in 2016. The Market Intelligence Forum is free to all IPPE attendees and NPFDA meeting attendees.

“The Market Intelligence Forum continues to be a popular program on the Expo schedule, and we are pleased to include it again in the 2016 education line-up. It is important to stay informed on current conditions and projections for the future affecting the poultry and egg industry. This program helps keep industry leaders up-to-date on the many factors that influence financial performance,” said Sherman Miller, Cal-Maine Foods, Jackson, Miss., and USPOULTRY chairman.

The program will feature a leading economist, a policy advocate and an industry performance analyst. Dr. Paul Aho, Poultry Perspectives, will discuss “Domestic and Global Drivers for 2016.” Christian Richter, The Policy Group, will give a “Washington Review,” and Mike Donohue, Agri Stats, will provide insight into “Performance Trends for the Poultry & Egg Industry.”

IPPE is expected to attract more than 28,000 attendees and is a collaboration of three trade shows—International Feed Expo, International Poultry Expo and International Meat Expo—representing the entire chain of protein production and processing. The event is sponsored by the American Feed Industry Association, North American Meat Institute and U.S. Poultry & Egg Association.

The Market Intelligence Forum is scheduled from 9 – 11:30 a.m. on Wednesday, Jan. 27, 2016.  More information about IPPE, including registration details, lodging and education offerings, is available at www.ippexpo.org.