Canadian Poultry Magazine

New appointment to FPCC

By Agriculture and Agri-Food Canada   

Features Business & Policy Marketing Boards Business/Policy Canada Poultry Production Production

Oct. 3, 2013, Ottawa, ON – Agriculture Minister Gerry Ritz has announced the appointment of Debra Etsell as a member of the Farm Products Council of Canada (FPCC) effective immediately and will be for a three year term.
“I’m confident that Ms. Etsell’s hands-on farming experience and passion for seeing the sector grow will be an asset to the Council’s work,” said Minister Ritz.

Debra Etsell has been in the agriculture industry for approximately 25 years and is the director of Coligny Hill Farms Ltd., an Abbotsford, British Columbia farm where she along with her husband and two sons, currently produce turkeys, hay and wine grapes. Her passion for agriculture has also led to working with various farm organizations – since 2007, she has been with the B.C. Blueberry Council and is currently its executive director. Etsell has also worked for the B.C. Agriculture Council as well as the B.C. Raspberry Industry Development Council.
The FPCC plays a key part in Canada’s supply management system for poultry and eggs. Created in 1972, the Council supervises the operations of the four national marketing agencies that manage the supply of Canadian chicken, turkey, eggs and broiler hatching eggs. These agencies establish and allocate production quota, promote products, raise funds through levies and license marketers. In addition, the Council supervises the operation of the Canadian Beef Cattle Research, Market Development and Promotion Agency. Until 2009, the FPCC was known as the National Farm Products Council.
For more information about the FPCC, please visit


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