Canadian Poultry Magazine

Features New Technology Production
New campaign launched by American Egg Board


January 20, 2011
By Kristy Nudds


Topics

January 20, 2011 – The American Egg Board has launched a new advertising campaign this week, promoting the incredible edible egg.

January 20, 2011 – The American Egg Board has launched a new advertising
campaign this week, promoting the incredible edible egg.

The campaign, called "You Do Everything," began on January 17.

Advertisement

 “Eggs are often a part of weekend breakfasts, but there is an
opportunity to make eggs a bigger part of Americans’ weekday breakfast
routines,” says Kevin Burkum, senior vice president of marketing for the
American Egg Board, a nonprofit marketing organization funded by
America’s egg farmers. “This new advertising builds on a universal truth
that parents will do whatever it takes to help their child succeed in
school, sports and beyond. We want to remind parents that success starts
with an all-natural, high-quality protein breakfast, like eggs, to give
kids the energy they need to perform their best throughout the day.”

The campaign includes 15-second television ads that take a humorous look at what parents
will do to help their children succeed. In one of the 15-second
television commercials, a father dons a wig and plays the role of a
princess while helping his young son rehearse lines for the school play.
In another commercial, a dad uses a $20 bill to quiz his daughter about
fractions. In response to his question about half of 20, she rips the
bill in half to reveal the correct answer.

Click here to view the commercials.