New Campaign Unveiled by Egg Farmers of Canada

April 21, 2014 – Egg Farmers of Canada (EFC) today announced a new campaign showcasing the “Natural Goodness“ of Canadian eggs. The new campaign features eggs as a natural choice, which consumer research revealed to be very important. 

“We know that more and more Canadians are choosing foods that are nutritious and wholesome,” says Bonnie Cohen, Egg Farmers of Canada’s Director of Marketing and Nutrition. “The campaign, profiling a Canadian egg farmer, reminds consumers that they can trust the goodness and purity of Canadian eggs,” Cohen added.

Developed by Cossette in English and French, EFC’s Natural Goodness campaign launches on TV, in print, online and in-store, all including the tagline: Natural Goodness. Brought to you by your local egg farmers. The centrepiece of the campaign is a new 30-second TV spot that features second generation egg farmer, Laurent Souligny, and his family. In the spot, Souligny outlines his family’s farming history and explains how eggs have always been a natural source of protein and nutrients.

“Recruiting a practicing farmer with generations of experience brings authenticity, and allowed us to underscore the message that eggs have always been naturally good,” adds David Daga, Co Chief Creative Director at Cossette.

EFC’s Natural Goodness campaign launches on TV and online in April. Print and in-store will roll-out later this year.

The new Natural Goodness TVC can be viewed here.