Business & Policy
New-Life Mills donates $75,000 to the Farm & Food Care Foundation
By Kristy Nudds
April 21, 2014 – The Farm & Food Care Foundation, a charity with a mandate to enhance public trust in food and farming across Ontario, has received a five-year pledge of $75,000 from New-Life Mills. The announcement was made at the annual meeting of Farm & Food Care in Milton on April 16.
In making the announcement, Bruce Christie, chair of the Foundation, said, “This donation by New-Life Mills is a direct reflection of the company’s long-time commitment to Canadian agriculture and its farmers. Contributions like this are so significant. They will help our foundation further its work of improving awareness and understanding about food and farming which can only help to make our industry stronger.”
Nadine Schwandt, General Manager Feed Division, said, “New-Life Mills has been a long time member and supporter of Farm & Food Care’s initiatives. With this investment in the Foundation, we’re looking to play a bigger role in promoting agriculture to Canadians, and to ensure that accurate information about farming and farm practices is available. We view Farm & Food Care to be both proactive and a credible resource in its efforts to promote public trust in food production and farming.”
Bill Revington, General Manager Farm Division with New-Life Mills supports the donation as well, saying, “We think it’s important for Canadians to understand where their food comes from and how it’s raised. We heartily support the initiatives of Farm & Food Care because we feel they promote agriculture while communicating an interest in food and feed quality, animal welfare, sustainable farming and corporate responsibility. We look forward to continuing to work with Farm & Food Care on these issues. “
Each year over the five year agreement, representatives of the Foundation and New-Life Mills will meet to determine funding priorities. In 2014, the funds will be put towards the creation of a third edition of the award-winning publication, The Real Dirt on Farming. The funding will support both development of the booklet and a new Speakers Bureau component that will match farmers with urban audiences interested in learning more about Canadian food and farming.
New-Life Mills, a division of Parrish & Heimbecker Ltd., is a proud Canadian-owned manufacturer of livestock and poultry feed and a producer of eggs, chicken, turkey.