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New Name Announced For Amalgamated AGCare and OFAC


October 31, 2011
By Jim Knisley


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October 31, 2011 – “Farm & Food Care – Ontario” has been chosen as the winning entry for the name of the new coalition of the amalgamated Ontario Farm Animal Council (OFAC) and Agricultural Groups Concerned about Resources and the Environment (AGCare).

October 31, 2011 – “Farm &
Food Care – Ontario” has been chosen as the winning entry for the name
of the new coalition of the amalgamated Ontario Farm Animal Council
(OFAC) and Agricultural Groups Concerned about Resources and the
Environment (AGCare). Farm & Food Care – Ontario is the first of its kind in Canada, bringing the crop and livestock sectors together.
Susan Litwin of Highgate, Ontario submitted the winning entry in the “Name our Name” contest run by the groups earlier in 2011. Her submission was chosen from among the 127 entries that came in from across Canada and the United States. Litwin will receive $500 as the top prize.
A panel of communications experts – both within agriculture and outside of the industry – reviewed all of the entries last summer and narrowed the field to five finalists. The finalists were then voted on by board members of both AGCare and OFAC before two went through a title search.
Crystal Mackay, Executive Director of OFAC and AGCare said that she is pleased with the choice.  Said Mackay: “I believe this name will help us build on the solid foundation both groups have established over the last 20 years. It will be a great place to start a conversation with anyone who is interested in finding out more about where their food comes from.”
Mackay added, “Farm & Food Care – Ontario will provide a united front on awareness, appreciation and information on food and farming in Ontario.”
Work will continue this fall on the new organization’s business plan and strategy, website and other communications resources. Farm & Food Care will be launching operations in January, 2012.

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