OnTrace Launches Customer Care Centre
Kristy NuddsFeatures Profiles Researchers
September 2, 2011 – On-Trace Agri-food Traceability has announced the startup of the OnTrace Customer Care Centre, where producers and processors can easily register their premises and access information about food traceability.
September 2, 2011 – On-Trace Agri-food Traceability has announced the
startup of the OnTrace Customer Care Centre, where producers and
processors can easily register their premises and access information
about food traceability.
Premises registration is becoming increasingly important to farmers and processors. This is especially true now that a Premises Identifier (PID) certificate is one of the eligibility requirements for the recently announced Risk Management Program (RMP) and the Traceability Foundations Initiative (TFI) Program announced by the Ontario Ministry of Agriculture, Food and Rural Affairs on July 19th.
“Throughout the summer we’ve seen rising demand for premises registration services and requests for PID certificates, which pressed our existing capacity to the limit sometimes. We also want to make it easier for farmers and processors to register their premises when it is convenient for them,” said Brian Sterling, OnTrace Chief Executive Officer. “We knew that once premises registration became an eligibility requirement for more government programs we would need to raise service levels for our stakeholders; for these reasons we established the OnTrace Customer Care Centre. A producer or a processor can now call anytime of the day or night to register their premises. And we encourage them to register ALL their premises because it is now easier than ever and it only takes a few minutes.”
The OnTrace Customer Care Centre will operate 24 hours a day, seven days a week with both English and French capability. It can be reached via the toll free number 1-888-38TRACE (8-7223).
Those wishing to register their premises online may still do so at www.ontrace.ca .
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