WSPA challenges McDonald's

The Canadian Press
Thursday, 11 August 2011
By The Canadian Press

August 11, 2011 – The World Society for the Protection of Animals (WSPA) is asking McDonald's® Canada to utilize it’s significant buying power and commit to using at least one million cage-free eggs this year in their McMuffin® sandwiches and other breakfast options.

McDonald's is the largest purchaser of shell eggs in the Canadian food service industry, and WSPA Campaigns Manager, Melissa Matlow said in a release that making a commitment to use one million cage-free eggs would “set an example for humane eating.”

The WSPA is also encouraging Canadians to tell McDonald's they want a kinder breakfast, by visiting www.millioneggchallenge.ca and sending a letter to McDonald's Canada President, Mr. John Betts.

"More and more Canadians are supporting humane eating choices and once they know what a difference it makes in the lives of these hens, we know they will support a switch to cage-free eggs" says Matlow.

The WPSA’s confidence that consumers will support the switch is based on a telephone poll it commissioned Harris/Decima to conduct from October 26 to November 7, 2010. A total of 1,007 Canadians were surveyed.

According to results of the WPSA poll, 93 per cent of Canadians said they would support laws aimed at ensuring that farm animals are able to stand-up and stretch their limbs.

Currently, eggs served at McDonald’s restaurants in Canada come from hens in conventional housing.  In the U.K. and Europe, McDonald’s restaurants already serve cage-free eggs, and the U.S. arm of McDonald’s has stated that it will aim to use 12 million cage-free eggs in 2011, which is the equivalent of 50,000 hens, according to the WPSA.  The WPSA believes it is time for Canada to follow these examples.

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