McDonald’s to emphasize chicken

Jul. 5, 2012, Chicago, IL – McDonald’s will be emphasizing chicken in their stores, thanks to a push by new CEO Don Thompson.

According to an article on Newsobserver.com, the chain restaurants will be featuring dishes such as bone-in chicken wings and cashew teriyaki salads with chicken to help entice consumers. This push, according to Bryan Elliott, an analyst at Raymond James & Associates in St. Petersburg, FL stems from the preceived health benefits of chicken and its lower price.

“The consumer is expressing some recent signs of distress” he said, and chicken costs are “cheap relative to beef right now by a lot.”

For more information, please see the complete article on Newsobserver.com.