Chicken Farmers of Ontario announces another processing partnership

The ‘Small Whole Bird’ program will support popular Portuguese barbecue market in Ontario.
Canadian Poultry magazine
June 12, 2018
By Canadian Poultry magazine
Chicken Farmers of Ontario (CFO) is providing a second Ontario chicken processor with a new and unique opportunity to supply smaller-sized chickens, ‘Small Whole Birds’, aimed at meeting the demands of distinct Ontario consumer markets, including the increasingly popular Portuguese barbecue restaurants or ‘churrasqueiras’.

“Earlier this year, CFO strengthened its growing suite of processing programs, which are designed to meet new and emerging markets and satisfy the complex demands of today’s consumers,” said Ed Benjamins, chair, Chicken Farmers of Ontario. “With the introduction of CFO’s Small Whole Bird Supply Program, Ontarians can look forward to even more chicken choices on retail shelves, in restaurants and foodservice establishments across the province,” stated Benjamins.

The announcement welcomes a second Ontario processor into this new program. Sure Fresh Foods Inc., of Bradford, Ont., is planning to start processing ‘Small Whole Birds’ for the Portuguese barbeque market in early fall of 2018.

“CFO is pleased to announce that Sure Fresh Foods will target the needs of a specific market which is intended to further enhance the ability of our industry to meet consumer demand for Premium Ontario Chicken,” said Rob Dougans, president & CEO of CFO. “All of our processor programs are designed with the consumer in mind and are developed through strategic consultation across the chicken industry value chain.”

CFO’s Small Whole Bird Supply Program was established with the purpose of meeting the demands of consumer markets requiring chickens that are smaller than what is traditionally grown and processed in Ontario (approximately 1.7 kg versus 2.2 kg). Serving these distinct markets may also require different processing equipment than is used in the mainstream chicken industry to accommodate the smaller size of the bird.

To learn more about how the chicken industry is committed to providing Ontarians with even more choice, check out some of the other Chicken Farmers of Ontario Programs for Ontario Processors by clicking here.

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