A&W unveils plant-based breakfast option

Company expands partnership with Beyond Meat.
Canadian Poultry magazine
March 04, 2019
By Canadian Poultry magazine
A&W CEO Susan Senecal and Beyond Meat Founder and CEO Ethan Brown.
A&W CEO Susan Senecal and Beyond Meat Founder and CEO Ethan Brown. CNW Group/A&W Food Services of Canada Inc.
Following the success of A&W's Beyond Meat Burger, the company is partnering with Beyond Meat to introduce a new breakfast option.

The company is adding the Beyond Meat Sausage & Egger, which is made with Beyond Meat's 100% plant-based breakfast sausage, to its permanent breakfast menu on March 11th.

A&W Food Services of Canada, Inc. will be the first restaurant chain to bring Beyond Meat's newest creation to Canadians from coast to coast.

"We recognize Canadians are increasingly interested in including more plant-based proteins in their diets," says Susan Senecal, A&W Canada's president and CEO. "Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love.

The classic recipe features Beyond Meat's breakfast sausage patty served with an egg and a slice of real cheddar cheese on a burger bun or an English muffin.

For those seeking a plant-based breakfast sandwich, A&W is offering the Beyond Meat Sausage & Veggie. That option is with Beyond Meat's plant-based breakfast sausage patty and served with lettuce and tomato.

"We couldn't be happier to be expanding our partnership with A&W," said Beyond Meat Founder and CEO, Ethan Brown. "The consumer response to the Beyond Meat Burger at A&W has been overwhelmingly positive, and we know fans will be excited to start their day with our new Beyond Breakfast Sausage.

"We applaud A&W's forward-thinking approach and look forward to introducing Beyond Meat's latest product innovation to Canadians nationwide."

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