Rendering to Join 2010 Poultry Expo

June 25, 2009, Atlanta- The National Rendering Association (NRA) will be a new affiliate at the 2010 International Poultry Expo and International Feed Expo (IPE/IFE).

The NRA is an alliance of
companies that specialize in recycling and adding value to animal
by-products, resulting in a variety of profitable products such as
protein meals and pet foods.

Sponsored by U.S. Poultry & Egg Association and the American Feed Industry Association, the 2010 Expos will be held January 27-29, at the Georgia World Congress Center in Atlanta. 

This new initiative establishes the International Rendering Expo (IRE).  NRA will be centrally located in the IRE in a B Hall exhibit booth to highlight their programs and services and promote the rendering industry.  Their presence expands the programs, scope, and overall appeal of the show to the rendering industry and enhances the interaction between the poultry, feed, and rendering segments.
 
Already with a strong contingent, such as Dupps, Haarslev, Anco-Eaglin, American Proteins, Griffin Industries, and Valley Proteins, the addition of even more rendering-related companies will make the combined 2010 Expos the largest exposition of rendering-based exhibitors in the world.
 
Poultry and feed industry leaders have long understood that visiting the exhibits is the most cost- and time-effective way to see new technology.  However, the Expos are also recognized for education sessions that keep industry management informed on important issues.  The NRA will join in developing cutting-edge education programs to attract a broad spectrum of attendees to the show.  As a result, in 2010, learning opportunities will be expanded and even more comprehensive. The NRA also will be one of the co-sponsors of the Animal Agriculture Environmental Sustainability Conference, which had very successful launch in 2009.
 
“The objective of the three organizations is to grow the show with complementary, not competitive industries,” according to Charlie Olentine, USPOULTRY executive vice president.  “When U.S. Poultry & Egg Association and the American Feed Industry Association co-located the poultry and feed expos in 2007, it was a successful and effective coalition.  The National Rendering Association participation in 2010 will be the next step in a natural alliance of industries,” he said.