Are better taste claims for slower-growing broilers valid?

WattAgNet
July 11, 2017
By WattAgNet
July 11, 2017 - Proponents of the slower-growing broiler movement claim that the meat product from those chickens has a superior flavor. However, Dr. Eilir Jones, CEO of Poultry Nutrition Limited, questions the validity of those claims.

Why is chicken flavor often masked? Jones, who spoke at the recent Alltech Ideas Conference in Lexington, Kentucky, wondered about how important flavor really is to chicken consumers.

He stated that about 50 percent of all chicken meat sold is either further processed or part of packaged meals. Those products include sauces, gravies, spices and vegetables that “mask the flavor of chicken.”

He even quipped that the night before, he ate some chicken wings that were covered in a sauce so strong, “he was still tasting it today,” and he didn’t think he even could taste the chicken when he was eating it. READ MORE

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