June 12, 2017, St. John’s - Parliamentary Secretary to the Honourable Jane Philpott, Minister of Health, Joël Lightbound, announced that Health Canada is launching a public consultation on restricting the marketing of unhealthy foods and beverages to children.
The proposed approach aims to protect children from marketing tactics that encourage them to eat unhealthy foods, and support families in making healthier food choices.
In addition, Health Canada is launching a public consultation on the revision of Canada's Food Guide, which will be used to develop new consumer messages, tools and resources.
This follows broad consultation on the Food Guide in 2016, which resulted in nearly 20,000 submissions during the first consultation in fall 2016 on the revision of Canada's Food Guide, and are summarized in a What We Heard Report.
The announcement was made at the Dietitians of Canada national conference in St. John's, Newfoundland. Both consultations run from June 10 to July 25, 2017.
These initiatives are part of the Government's Healthy Eating Strategy. In addition, the Healthy Eating Strategy outlines how Health Canada will achieve the Government's commitments on sodium, trans fats, sugars and food colours.
The Healthy Eating Strategy is a component of the Vision for a Healthy Canada, which focuses on healthy eating, healthy living and a healthy mind. It is complementary to A Food Policy for Canada, which, as one of its four themes, seeks to increase Canadians' ability to make healthy and safe food choices.
Government of Canada takes next step to make healthy eating easier for kids
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