Supply managed industries launch local eating campaign
By Canadian Poultry magazineNews Marketing Boards
Canadian Comfort program returns with summer recipes.
As Canadians re-open their doors to friends and family, the demand for cooking with homegrown foods remains high.
Research shows that more and more of us want to support local agriculture – a trend that expanded last year with the pandemic and is likely to continue.
From the dedication of Canada’s farmers to stringent production standards focused on animal care, food quality and sustainable practices, consumers recognize the value of food produced within our own borders.
To help Canadians get back into entertaining while still supporting local eating, Dairy Farmers of Canada, Chicken Farmers of Canada, Turkey Farmers of Canada, Egg Farmers of Canada and Canadian Hatching Egg Producers have teamed up once again to promote the value of high-quality, local agricultural products from right here at home.
Building on the success of last December’s inaugural #CanadianComfort campaign, which aligned a growing appetite for feel-good, wholesome comfort food and a rise in home-cooking, two social media influencers – Andy Hay, an east-coast chef, recipe developer and content creator, and Max L’Affamé, a chef, food creator and cookbook author – will share some of their favourite summer recipes using local dairy, chicken, turkey and eggs.
The digital #CanadianComfort campaign will run for three weeks, beginning August 9, 2021, with fun and accessible seasonal recipes posted on Facebook, Instagram and Pinterest.
The accompanying website (Canadiancomforts.ca) will host all featured recipes including those from December’s campaign.
“Through this collaborative effort, we share the high-quality animal welfare and food safety standards in place on our farms,” says Darren Ference, TFC’s chair.
“We are proud that Canadians can feel good about selecting our commodities and continue to think Canadian-raised for their recipe and meal decisions.”
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