Supply management lives up to its name during pandemic

It’s been a roller-coaster, but supply-managed commodities have been able to quickly adjust to huge swings in demand caused by the pandemic.

“The chicken industry has been very quick to respond to the shifts in the market from COVID-19,” said Karen Kirkwood, executive director of Alberta Chicken Producers. “We’re able to make sure there’s the right amount of product so Canadians have access to Alberta chicken and Canadian chicken right across the country. “We haven’t had a situation where we have oversupplied to the degree where we have had to dump product.”

The chicken industry hasn’t had to depopulate flocks, either.

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