Business/Policy
April 28, 2017, Toronto, Ont. - Chicken Farmers of Ontario (CFO) Chair, Ed Benjamins and President and CEO, Rob Dougans met with Ontario Agriculture Minister, Jeff Leal, as well as representatives from the Premier’s Office and the Government caucus to discuss strategies to manage upcoming Canada/US trade negotiations and its possible implications for supply managed sectors industries.

Leal reaffirmed the Ontario Governments longstanding support for supply management and his Government’s efforts to ensure that its value is understood by Canadians.

Among other topics CFO discussed were the Board’s efforts to manage ongoing industry growth, to evolve the industry’s programs and policies to meet new and emerging consumer markets (Specialty Breeds, Artisanal Chicken, kosher chicken), and new opportunities for the chicken sector to develop new markets.

CFO also presented its recent Economic Contribution Study of the Ontario Chicken Industry, which breaks down the chicken industry economic impacts on a county-by-county basis. READ MORE
Published in Business & Policy
April 25, 2017, Guelph, Ont. - Ed Benjamins, Chair of Chicken Farmers of Ontario (CFO), presented a strong case for growth in the chicken sector at the 2017 Agricultural Lenders' Conference in Guelph.

Benjamins noted that the sector had increased production by over five percent in 2015 and in 2016, and that the industry is still expecting further growth in 2017. The conference is hosted by the Poultry Industry Council and attracted more than 30 agricultural lending specialists from across the major financial institutions. Other presentations at the conference included reports from poultry sector partners, the Ontario Ministry of Agriculture, Food and Rural Affairs and suppliers to the Ontario poultry industry.

Benjamins, who farms near Moorefield, Ontario, noted that there were five key arguments for ongoing industry growth in the Ontario chicken sector. They include:
  • Chicken protein’s alignment with current and emerging consumer tastes;
  • The industry’s size and scale in the Ontario market which fosters increased market and product innovation;
  • CFOs strength in supporting strategies to expand the industry’s profit pools;
  • The recent introduction of a chicken industry digital network (CFO Connects) which will improve efficiencies and analytical capabilities;
  • Progressive supply management leadership that is focused on transparency, accountability and leadership.
The presentation also highlighted the Board’s strong sustainable production practices, effective risk management strategies, and focus on responsible corporate governance.
Published in Business & Policy
April 24, 2017, Columbus, OH - Egg farming needs a new brand, and social media is the place to promote it, according to Hinda Mitchell of Inspire PR Group, who spoke last week at the Egg Industry Center Issues Forum in Columbus, Ohio.

Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn are the most important social media networks for companies to use because of their popularity and the level of engagement available on them.

“Social media creates conversation and community,” Mitchell said. “If you’re not already doing it, it’s time.”

Mitchell said consumers and industry allies are using social networks, but so are those opposed to farming, as well as elected officials and regulators, so it is important for egg companies to have a digital presence.

“Rebranding egg farming starts with mobilizing the brand of each individual egg farmer,” Mitchell said. “What are your brand attributes? What makes you unique? What benefit do you deliver that no one else does? How do you connect what matters to you to what matters to your customer?”

In order for companies to harness their digital presence, Mitchell offered some tips:
  • Look for opportunities to engage on social media
  • Don’t just push information, but converse with your audience
  • Let the online conversation shape your content development and messaging
  • Create relevant, compelling content, keeping in mind that visual content performs best
READ MORE 
Published in Business & Policy
April 24, 2017, New York, NY- The U.S. government's latest report card on food poisoning suggests that a germ commonly linked to raw milk and poultry is surpassing salmonella at the top of the culprit list.

The report counts cases in only 10 states for nine of the most common causes of foodborne illness, but is believed to be a good indicator of national food poisoning trends.

The most common bug last year was campylobacter (pronounced: kam-pih-loh-BAK'-tur). It's mostly a problem in unpasteurized dairy products, but also is seen in contaminated chicken, water, and produce. Salmonella was number one for the last 20 years but last year moved down to number two. Other causes like listeria, shigella (shih-GEHL'-uh) and E. coli trail behind.

Last year, there were no significant changes in new case rates for most kinds of food poisoning, compared to the previous three years. The new report tallied about 24,000 illnesses and 98 deaths in the 10 states. The CDC estimates that one in six Americans get sick from contaminated food each year, though most cases are not reported.

There's been a continued decline in illnesses from what used to be the most common strain of salmonella -- called Salmonella Typhimurium. That's possibly because of vaccinations of chicken flocks and tighter regulations. READ MORE
Published in Consumer
April 24, 2017 - Farm Credit Canada reports, despite slower growth in farmland values, the outlook for agriculture on the prairies is positive.

Farm Credit Canada's latest Farmland Values Report shows, while farmland values increased in 2016, the rate of that increase slowed for the third consecutive year.

Canada’s farmland values showed an average increase of 7.9 per cent in 2016, compared to a 10.1 per cent increase in 2015 and a 14.3 per cent increase in 2014.

“The impact of some of the key farmland value drivers appear to be fairly consistent across Canada,” said J.P. Gervais, FCC Chief Agricultural Economist. “Levelling out of commodity prices and some challenging weather conditions may have taken some of the steam out of farmland values and hopefully this moderating effect will turn into a trend.” READ MORE
Published in Farm Business
April 20, 2017, Toronto, Ontario - Subway has filed a defamation lawsuit against the CBC over reports the sandwich chain alleges have caused it to suffer significant sales losses.

In a statement of claim filed with a Toronto court earlier this month, Subway takes issue with television and online reports as well as tweets published by the broadcaster, which it alleges were meant to discredit the company and its products.

Subway alleges the CBC acted ''recklessly and maliciously'' in airing a ''Marketplace'' report in February that said DNA tests suggested some chicken products served by the chain could contain only 50 per cent chicken or less.

The company further alleges the tests conducted on the chicken ''lacked scientific rigour,'' were conducted without appropriate methods by people without proper training and then interpreted by people who also lacked training.

''These false statements ... were published and republished, maliciously and without just cause or excuse, to a global audience, which has resulted in pecuniary loss to the plaintiffs,'' the company says in the document.

Subway is seeking $210 million in damages, saying its reputation and brand have taken a hit as a result of the CBC reports. It is also seeking recovery of out-of-pocket expenses it says were incurred as part of efforts to mitigate its losses.

None of the allegations have been proven in court and the CBC says it will defend itself against the lawsuit, which also names as defendants the reporter and two producers who worked on the program.

CBC ''Marketplace'' reported that DNA test results showed high levels of soy DNA in Subway's chicken products, suggesting potentially high levels of soy content in Subway's chicken products.

The TV report was followed by an online story and several tweets that included similar content.

Subway reacted angrily after the report aired, calling it false and misleading. The company said at the time its own analysis found only trace amounts of soy in its chicken.

The CBC has said it stands by its reports, noting the DNA tests were done by independent and credible experts.

The lawsuit alleges the reports unfairly painted Subway as resorting to misleading business practices and cheap ingredients at the expense of Canadian consumers.
Published in Company News
April 19, 2017, Toronto, Ont. – Burnbrae Farms’ Egg Creations Whole Eggs was recently named as a finalist in the 2016 Canadian Grand Prix New Product awards by the Retail Council of Canada (RCC). 

The RCC revelled 100 finalists competing for the coveted award earlier this week. These grocery products are the most impressive of all the new grocery products introduced in 2016.   

Becoming a Canadian Grand Prix finalist can be a game changing experience for new products. Finalists receive direct and extensive exposure to key retailers, their buyers as well as consumers eager to try the celebrated new items getting all the attention and accolades.  

To ensure products were evaluated exclusively on quality and innovation, new to this year's assessment was that all products introduced in 2016 had an equal chance of becoming finalists, regardless of when in the year they were introduced and the size of their distribution.  

To become a finalist, a product needed to score at least 70% in judging.
Finalists and winners can use the Canadian Grand Prix logo on their packaging for two years. RCC also supports the awards with extensive consumer and trade support in Canadian Retailer. 

Egg Creations Whole Eggs from Burnbrae Farms Ltd., was named a finalist in the food category. To view a complete list of finalists, visit: http://www.rccgrandprix.ca/content/2016-finalists

The winners of the 24th annual Canadian Grand Prix Awards will be announced at the Gala on May 31, 2017 following the second day of Retail Council of Canada's Store Conference, Canada Biggest Retail Conference. 

RCC's Grocery Division represents Canada's largest grocery retailers, encompassing over 90% of all grocery sales. It is a source of information, advice and expertise on all matters affecting food retail, including food safety and recall, labelling, nutrition, health and wellness, product packaging, supply chain issues and environmental stewardship. READ MORE
Published in Company News
April 18, 2017, Peterborough, Ont. – The government of Ontario has announced plans to grow opportunities for local poultry through the Greenbelt Fund.

The Greenbelt Fund will support 24 new projects across Ontario, totalling over $830,000 in new investments through the province's Local Food Investment Fund program.

One of the 24 projects is the Reiche Meat Products Ltd., which will see $14,550 put towards establishing a poultry processing facility in Renfrew County.

The availability of an abattoir in Renfrew County will allow existing small-scale poultry farms to scale up and meet growing demand for local poultry at farmers' markets and in stores. The project is expected to increase local food sales by $100,000 and bring 20 new farmers to market.

Since 2010, the Greenbelt Fund has seen a 13:1 return on its investment in local food projects. READ MORE

Other projects include:

Poechman Family Farms Microgreens for Pastured Eggs ($38,100)
Poechman Family Farms will invest in significant changes to its barn to improve quality of life for its hens as well as quality and flavour of its eggs, meeting consumer demand for humane eggs. The project will involve the introduction of a new perch for the hens, and specially grown greenhouse microgreens for the hens' diet. The pilot will allow Poechman Family Farms to share learnings with other egg farmers in the Organic Meadows Co-Operative and the Yorkshire Valley Farms distribution family.


National Farmers Union – Ontario Building a Network of Local Food Advocates ($32,675)
The National Farmers Union – Ontario will enhance local food literacy across the province by building a network of local food advocates across a number of sectors, including educators, healthcare providers, faith communities, artists, academics, outdoors professionals, and youth. The NFU will create tailored local food information material for the different advocates and create a directory of local food advocates.


Victorian Order of Nurses – Windsor Essex Promoting Local Food Literacy & Increasing Local Food Consumption in Southwestern Ontario Schools ($18,988)
The Victorian Order of Nurses delivers school breakfast and snack programs that feed over 100,000 students every year. This project will develop local food literacy awareness materials for students and parents, to accompany increased local food served through these programs.


Bayfield Berry Farm Increasing Processing of Ontario Fruit Juices, Cider, Preserves & Fruit Liqueurs ($37,250)
Bayfield Berry Farm will expand their on-farm processing facility to meet growing demand for fruit juices, ciders, preserves and fruit liqueurs. The expansion will allow Bayfield Berry Farm to develop packaging and labelling, including requisite nutritional information, to sell their products to wholesale and retail markets, in addition to their on-farm shop. The project is expected to increase sales by up to 50% in their first year.


Cauldron Kitchen Inc. Local Food Entrepreneurship Program ($5,000)
Cauldron Kitchen will launch a Local Food Entrepreneurship Program for 4-8 participants to build the skills to create a viable local food business. Participants will have access to business development classes, mentoring and commercial kitchen use.


Cohn Farms Processing and Distribution Hub ($72,500)
Cohn Farms will be scaling up capacity at its processing and distribution hub to meet growing demand for local food, which is outpacing supply. The project is expected to double the number of farms supplying Cohn Farms to 25-30, create over 15 full-time equivalent jobs, and increase sales of local food by over $4m per year.


Deep Roots Food Hub Grow West Carleton – Food Hub ($48,500)
Deep Roots Food Hub will increase access to local produce by investing in a new co-packing approach for its roots cellar, providing storage, distribution and marketing opportunities to area farmers. In addition, the project will expand the Good Food Box program and include an "Eat West Carleton" promotional campaign.


Earth Fresh Farms Increasing Access for Ontario's New Innovative White Potato ($42,900)
Earth Fresh Farms will work with 9 Ontario growers to grow premium Polar White potatoes and extend the season for Ontario white potatoes. The project is expected to increase the market for Polar White, Ontario potatoes significantly, with increased sales of well over $1m a year.


Ecological Farmers Association of Ontario Supporting Local Food Market Access for Ecological Growers Across Ontario ($14,475)
The Ecological Farmers Association of Ontario will increase market access for small to mid-scale ecological producers by providing specialized training through workshops and farm tours, including selling to new markets (eg. Food hubs, retail, wholesale, farmers markets), on-farm value-added opportunities, and new and emerging markets (eg. World crops, heritage grains, ecological fruit).


Farmersville Community Abattoir Farmersville Community Abattoir – Processing Equipment ($30,141)
Farmersville Community Abattoir is a new, not-for-profit initiative to establish a community-owned abattoir to meet the needs of the farming communities in Leeds and Grenville, Frontenac, Lanark and Ottawa-Carleton. By establishing a community-owned facility, Farmersville Community Abattoir will help ensure the long-term viability of the agricultural system in Eastern Ontario for 1,300 farmers in the region and increase local food sales by $240,000.


Farms at Work – Tides Canada Initiatives Expanding Impact and Sustainability of Local Food Month in Peterborough ($15,000)
Farms at Work will expand the impact and improve the sustainability of Peterborough Local Food Month, by working in partnership with Transition Town Peterborough to facilitate local food-related workshops, events and tours throughout September and culminating in the Purple Onion Festival.


Flanagan Foodservice Homegrown – Local Food Project ($42,840)
Flanagan Foodservice is Canada's largest family-owned foodservice distributor and will increase sales of Ontario foods by increasing its local food offerings, improving traceability, and investing in a promotional campaign to improve awareness of Ontario food available to its customers. The project is expected to increase local food sales by $1 million in 2017.


Greenhouses Canada Northern Ontario Mobile Growing Facility ($52,283)
Greenhouses Canada will purchase a mobile "grow truck" to serve as an indoor demonstration and training site, and allow for transportation of fresh produce to remote northern communities (including on seasonal ice roads). The project is expected to increase local food sales by $117,000.


Halton Healthcare Good For You, Locally Grown – Phase 2 ($51,500)
Halton Healthcare will build on the progress made to increase local food served in its hospitals by working with farmers, manufacturers and other industry colleagues to develop recipes using Ontario food that meet the nutritional needs of patients. The project will also establish branding to identify local food choices to patients, as well as a marketing campaign to promote the local food offerings at Halton Healthcare facilities.


Len & Patti's Butcher Block Improved Production Efficiency to Increase Ontario Raised Pork, Beef, Lamb, Elk & Goat ($46,438)
To meet growing demand for Ontario raised meats, Len & Patti's Butcher Block will invest in modernized machinery to increase production capacity. The project will include a new smoke house, tumbler, sausage stuffer, and patty machine. The increase in production capacity is expected to increase the sale of local meat by $2.5 million by the end of 2017.


Local Line Inc. Local Line Food Hub Project ($28,316)
Local Line will build custom local food hub software for Ontario food hubs, based on a market assessment of the needs of Ontario's existing food hubs. The platform will leverage existing Local Line marketplace and reporting software to create easy-to-use software for new and established local food hubs.


Munye Kitchens Increasing Local Food Outreach – Multi-Ethnic African Communities & Beyond ($23,495)
Munye Kitchens will create a local food guide for multi-ethnic African communities to increase awareness of locally-grown foods relevant to the African communities and identify where Ontario-grown produce can be purchased. The project will also educate consumers on how to use African crops like okra and callaloo, grown in Ontario and the Greenbelt.


Muskoka Foundry Market Assessment for the Development of a Local Food Hub ($30,000)
Muskoka Foundry will establish a new aggregated local food hub in Northern Ontario in Bracebridge's historic Foundry building. The space will include 10 permanent retail spots for agri-food processors, and provide mentorship opportunities for new processors and producers through an additional 10-15 temporary vendor stalls.  The project is expected to increase local food sales by $1.5m per year.


Neyaashiing Smoked Fish Increasing Access for Local Neyaashiing Smoked Fish Products ($13,250)
Neyaashiing Smoked Fish will invest in upgrades to its smoking facility to improve food preparation, food safety and production output. This will allow Neyaashiing Smoked Fish to increase access to new markets for smoked fish sourced and processed in First Nations communities, both through retail and wholesale market channels.


Select Food Products Implementation of New Cooking Line to Increase Production Capabilities and Access the Ontario Market ($75,000)
Select Food Products has made a significant investment in a new cooking and production line in order to deliver a made-in-Ontario with Ontario ingredients French's Ketchup. The project will nearly triple production capacity for Select and help French's to execute on its commitment to make and source ketchup in Canada.  


Wendy's Mobile Market Season-Extension, Value-Adding Processing and Services ($71,538)
Wendy's Mobile Market will retrofit a cow barn into a local food processing and storage facility to offer season-extending and value-added processing to local farmers. The facility will create new processed products including jams, jellies, preserves, dried fruit, and frozen entrees.


West Niagara Agricultural Society Niagara 4-H Local Food Booth ($14,463)
West Niagara Agricultural Society will partner with Niagara 4-H to purchase a road-worthy trailer for the volunteers of the 4-H club to bring to food and agricultural events throughout the region. The trailer will allow the 4-H to introduce their local food products to urban and near-urban students who might not otherwise be exposed to local food offerings.


Wickens Lake Sunshine Greenhouse Retrofit Extension – Northern Ontario ($9,942)
Wickens Lake Sunshine will invest in a retrofit and extension of its existing hydroponics greenhouse to extend the farms' growing season and increase capacity. Once the upgrades are complete, Wickens Lake Sunshine will partner with Open Roads Public School and the Cloverbelt Local Food Co-Op to supply produce for the school's salad bar program, bringing more local, nutritious food to students.
Published in Processing
April 17, 2017, Chicago, IL - Global outbreaks of bird flu in poultry have altered the flow of U.S. chicken meat, eggs and grain around the world, adding to challenges faced by domestic exporters and giving a leg up to Brazil, which has so far escaped the disease.

Different strains of avian flu have been detected across Asia, Europe, Africa and in the U.S. in recent months, leading to the culling of millions of birds and a flurry of import restrictions on eggs and chicken meat.

U.S. grain traders such as Bunge and Cargill have lost business because poultry deaths have reduced feed demand. Some domestic poultry producers, though, have managed to boost sales by taking advantage of trading bans that hurt rivals.

Sanderson Farms, the third-largest U.S. poultry producer, said it sold more chicken to Iraq when Baghdad backed away from Europe’s poultry due to bird flu, or avian influenza (AI), in the bloc.

Iraq imported 84.2 million kg of U.S. chicken meat last year, about three per cent of total U.S. chicken meat exports.

Data on chicken exports is not yet available for March, when the U.S. confirmed its first case of a highly lethal form of bird flu in commercial poultry in more than a year.

After the finding, South Korea, suffering its own worst-ever outbreak of bird flu, blocked U.S. poultry and eggs. That shut off opportunities for U.S. exporters hoping to make sales to cover shortfalls in South Korea, said Keithly Jones, a senior economist for the U.S. Department of Agriculture (USDA).

Last month, USDA cut its forecast for 2017 U.S. egg exports by six per cent to 305 million dozen because of South Korea’s ban.

U.S. grain traders, who were grappling with a global supply glut before flocks in other countries were culled to contain bird flu, have faced lower demand for the corn and soybeans that provide feed for chickens.

Bunge, one of the world’s top grain and oilseed traders, told Reuters that shipments to South Korea for February and March declined “on the back of reduced feed productions.” Shipments have since been picking up, according to the company.

In March, Cargill said South Korea’s outbreak, in which about 35 million birds have been culled, contributed to a decrease in quarterly earnings in its global animal nutrition unit. READ MORE
Published in Trade
April 13, 2017, Ottawa, Ont. Egg Farmers of Canada (EFC) is honoured to be named one of the National Capital Region's Top Employers for the fifth consecutive year.

The National Capital Region's Top Employers is an annual competition evaluating employers based on criteria like training and skills development, community involvement, performance management, and benefits.

EFC currently has 60 employees who work to represent more than 1,000 Canadian egg farmers and farm families.

EFC has built a reputation as a leading agriculture organization and as an employer that maintains a progressive and forward-thinking culture. Honours like the National Capital Region's Top Employer, being named by Waterstone Human Capital as one of Canada's Most Admired Corporate Cultures, and the Crystal Egg Award further echo EFC's commitment to its employees. READ MORE
Published in Company News
April 11, 2017, Louisville, KY - Kentucky Fried Chicken (KFC) U.S., the country's largest chicken quick service resturant, has announced its plans to extend its food promise to customers, announcing that, by the end of 2018, all chicken purchased by KFC U.S. will be raised without antibiotics important to human medicine.

This move marks the first time a major national quick service restaurant chain in the U.S. has extended an antibiotics commitment beyond boneless chicken to its chicken-on-the-bone menu items. 

In addition to its antibiotics pledge, the brand has also made commitments that by the end of 2018, all core products will be free of artificial colors and flavors. Today, all KFC chicken is free of food dyes, and 100 per cent of the menu will be free of food dyes by the end of 2017, excluding beverages and third-party products. READ MORE
Published in Company News
April 11, 2017 - The Trump administration has taken its initial step in renegotiating the North American Free Trade Agreement (NAFTA), sending the U.S. Congress a draft list of priorities for the negotiation.

The letter makes reference to a number of changes, including the specific mention of “opening Canada’s protections on dairy and poultry imports.”

The letter also touches on government procurement, tax policy, intellectual property, and rules of origin for things like car parts, telecommunications and dispute resolution. It also suggests a mechanism to impose tariffs if imports flood in and threaten U.S. industry.

The U.S. Congress will now be involved in revising the list. The administration will then issue a formal notice that it wants to renegotiate the deal and spend a minimum of 90 days consulting lawmakers and industry. Formal talks with Canada and Mexico could begin this summer or fall. READ MORE.
Published in Trade
April 11, 2017, Guelph, Ont – The proposed Plant and Animal Health Strategy for Canada was drafted together by governments, industry and others who play a role in safeguarding plant and animal health.

The strategy will protect plants and animals from new and emerging risks by focusing efforts more on prevention and increasing partner collaboration and coordination.

You are invited to join the conversation this month and contribute your ideas on the draft strategy.

Read the draft strategy and provide your feedback through one of the following options:
To be successful, the strategy must be shaped by and reflect views of all partner groups. This consultation provides the opportunity for all stakeholders to have a say in the final contents of the strategy.

Please provide your comments by April 30, 2017.

Contact the Canadian Food Inspection Agency with questions about the Plant and Animal Health Strategy for Canada or to request the consultation documents in an alternative format:
  • Online
  • By email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • By phone: 1-800-442-2342 / 1-613-773-2342
Published in Trade
April 10, 2017, Guelph, Ont – Average farmland values in Canada continued to climb in 2016, but lost steam in most provinces, including Ontario, according to Farm Credit Canada’s (FCC) latest Farmland Values Report.

Canada’s farmland values showed an average increase of 7.9 per cent in 2016, compared to a 10.1 per cent increase in 2015 and a 14.3 per cent increase in 2014. Canadian farmland values have increased at various rates for the past 25 years.

The average value of Ontario farmland increased 4.4 per cent in 2016, following gains of 6.6 per cent in 2015 and 12.4 per cent in 2014. Values in the province have continued to rise since 1988.

In six provinces, the average increase in farmland values slowed from the previous year. And despite the overall national increase, seven of the 51 regions assessed across Canada showed no increase in farmland values in 2016.

“The impact of some of the key farmland value drivers appear to be fairly consistent across Canada,” said J.P. Gervais, FCC chief agricultural economist. “Levelling out of commodity prices and some challenging weather conditions may have taken some of the steam out of farmland values and hopefully this moderating effect will turn into a trend.”

Prince Edward Island experienced the highest increase among the provinces and saw the only double-digit increase at 13.4 per cent. There were not enough publicly reported transactions in Newfoundland and Labrador to accurately assess farmland values.

“Demand for Canadian agricultural products remains strong at home and abroad,” Gervais said. “A healthy agriculture sector – supported by a low Canadian dollar and low interest rates – helped sustain increases in farmland values in 2016.”

“I would, however, caution producers not to become overly confident,” he said, noting crop receipts have increased at a slower rate than farmland values over the past few years. “Although we have just come off of several years of record farm receipts, agriculture is a cyclical business and producers should always plan for different market conditions.”

Gervais encourages producers to identify key risks and available solutions to manage these risks should changes suddenly occur in their businesses or the economic environments in which they operate.

To view the 2016 FCC Farmland Values Report, video and historical data, visit www.fcc.ca/FarmlandValues.

To learn more about the report, register for the free FCC webinar on April 18, which can be found in the Agriwebinars section at www.fcc.ca/events.
Published in Farm Business
Chicago, IL, April 10, 2017 – Chicken remains consumers’ protein of choice while turkey shows room to grow, according to Technomic’s recently-released 2017 Center of the Plate: Poultry Consumer Trend Report.

Chicken consumption has been bolstered over the past few years by increases at breakfast and snacking occasions. Meanwhile, turkey consumption is still centered on the holidays, though 39 per cent of consumers who eat turkey indicate they are more likely now than two years ago to eat turkey during the rest of the year.

“Chicken’s adaptability will be on full display over the next few years as operators increasingly highlight this healthy protein across dayparts”, explains Kelly Weikel, director of consumer insights at Technomic. “For turkey, operators will work to menu this protein in a way that is new and intriguing, but still leverages turkey’s positioning as a familiar and healthy standby.”

Key takeaways from the report include:
  • 47 per cent of consumers say it’s important for restaurants to be transparent about where they source their poultry
  • 45 per cent of consumers who eat chicken strongly agree that restaurants should offer more chicken entrees with ethnic flavors
  • 38 per cent of consumers who eat turkey would like restaurants to offer turkey as a protein choice for a wider variety of entrees
Published in Consumer
No matter what size of farm or type of production, today’s farmers and ranchers are dedicated to producing safe, abundant food in a way that preserves and improves the land most of them hope to pass on to their children.
Published in Consumer Issues
With public pressure on the Dutch agricultural sector to address issues related to environmental sustainability and animal welfare, industry stakeholders came together to design a new broiler production concept called Windstreek. The concept not only addresses public concerns, but also improves economics at the farm level.
Published in Meat - Broilers
Kevin Weeden was raised on a turkey farm just outside of New Hamburg, Ont. Back in the ‘60s, he remembers seeing the Hybrid turkey crews arrive and change their boots and clothing. Eventually he became Hybrid’s vice-president of sales and marketing, a position he held until 1995. And that, he said, gives him confidence when stating Hybrid is the best in the world at biosecurity.
Published in Biosecurity
When Canadian Poultry introduces new technologies for the farm, we often leave readers wondering “where are they now?” months or years later. Well, wonder no more. We’ve tracked several seemingly groundbreaking innovations and now we’re bringing you updates on how those innovations have panned out since we first presented them in our pages.
Published in New Technology
An oft-repeated call to action – and one frequently taken up here in the pages of Canadian Poultry – urges agriculture professionals to seize opportunities to educate the consumers who expect farmers to keep their kitchens stocked with safe, plentiful and affordable food. However, it turns out educating the average Canadian on the hows and whys of farming may be even more difficult than many of us appreciate.
Published in Consumer Issues
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