What does the feed industry need to know? What does the latest science say? How can people from across poultry, swine, beef, dairy and other production sectors maximize the power of nutritional strategies to tackle this issue?
Researchers, feed industry specialists and other industry partners can get a unique, in-depth look at the latest science, challenges and opportunities on this issue, as the Animal Nutrition Association of Canada (ANAC) hosts the inaugural Animal Nutrition Conference of Canada (ANCC), May 10 to 11 in Quebec City, Quebec. (Those wishing to attend should register right away as early bird registration ends March 31. Registration at regular rates will be available on a limited basis through early May.)
The new ANCC brings together the former Western Nutrition Conference and Eastern Nutrition Conference into one united national event, featuring top speakers, hot topics and the latest science-based knowledge and progress, along with outstanding discussion and networking opportunities. The theme of the inaugural conference is “Nutritional Strategies to Reduce Antimicrobial Usage in Animal Production,” putting a spotlight on the latest best knowledge available to drive strategies for success.
“The inaugural Animal Nutrition Conference of Canada introduces a dynamic new event and platform for feed industry professionals, featuring topics most relevant to our industry, with the objective that they come out of the conference with new ideas and insights to move us forward,” says Christian Bruneau of Cargill, industry co-chair of the ANCC organizing committee. “We wanted this first edition to be focused on reducing the use of antimicrobials in animal production, which is obviously a top priority of the feed industry in Canada and globally. The event is designed to provide an unbiased scientific overview looking at this theme from as many nutritional angles as possible, presented by experts in several diversified fields. We encourage everyone interested to attend and be a part of the learning and discussion.”
The conference program and format represents a natural evolution of the former regional conferences, yet is newly designed to capture fresh synergies and deliver enhanced value for participants.
“Bringing the industry together in a single forum is a unique opportunity to explore, understand and share best practices,” says Andy Humphreys of Verus Animal Nutrition, ANAC board member. “With a consolidated forum, leaders can come together to network, challenge and innovate in this ever-changing industry. It reflects the desire of our members to create a new world-class conference that supports the position of our animal agriculture sectors as global leaders in the production of safe, economical and nutritious food products.”
The conference comes hot on the heels of the new Veterinary Feed Directive in the U.S. and ahead of new anticipated regulations and policy changes in Canada regarding usage of antimicrobials.
“I applaud the organizing committee for choosing a theme that is extremely timely and relevant right now,” says Dr. Mary Lou Swift of Hi-Pro Feeds, chair of the ANAC nutrition committee, which is comprised of nutritionists from member companies. “Participants can look forward to getting all the pertinent current technical information, including information regarding feed ingredients, nutrition and management, with insights directly from top experts. This includes the opportunity to meet these speakers for more in-depth discussions. This is also an enjoyable social event and opportunity to catch up with old friends and colleagues, while making new ones.”
Conference speakers include a range of top scientists and researchers from Canada, the U.S. and further abroad. The pre-conference sponsor is Biomin America Inc. Full program details, ongoing sponsor opportunities, and registration information are all available at www.animalnutritionconference.ca.
The three-day conference will bring together industry experts from across the globe to share insights and solutions to today’s most pressing issues within agriculture.
To provide an opportunity for every corner of production agriculture to engage in disruption, ONE17 will include various tracks, including a focus session specifically dedicated to poultry production. From topics covering in ovo techniques and the use of CRISPR/Cas9 genome modification to the effects of backyard farming and consumer meat preferences, ONE17 will give poultry producers real-life solutions.
“We believe it’s important for everyone involved in agriculture to be inspired to harness disruption,” said Dr. Pearse Lyons, founder and president of Alltech. “For poultry producers, however, we understand that innovation must be practical and profitable. Our poultry focus session will facilitate open discussions about what’s ahead for the poultry industry and will drive the disruptive thinking that could determine long-term success.”
ONE17 poultry focus sessions include:
- In Ovo: Counting your chickens before they hatch? Could in ovo techniques be the next disruption in the poultry industry, and what benefits could they deliver to the consumer?
- Chickens by Design: What implications does CRISPR/Cas9 have for the world’s preferred protein?
- Slow-Grown Disruption: Is the slow-growth movement a disruption? Is it sustainable?
- Chickens and Eggs: Two growing markets have emerged: backyard farming and large-scale consolidation. What are the opportunities?
- Disruption in Washington: What can we expect from the new leadership landscape? How could the food chain and global trade be disrupted?
- The Biologist’s Toolbox: Precise gene editing technologies are the newest tool in the biologist’s toolbox, but are we pushing ethical limits?
Starting this year, Merck Animal Health will award three masters or doctoral students who recently received degrees in veterinary or animal science with an emphasis on poultry, the unique opportunity to present their research to industry specialists. Winners will travel to Merck Animal Health High Quality Poultry meetings in Europe, the Americas and Asia, to review their research and network with some of the most renowned experts in the field.
“At Merck Animal Health, we are proud to invest in the future of the poultry industry by supporting these young veterinary scientists with this new award program,” said Delair Bolis, executive director for global poultry, Merck Animal Health. “Our High Quality Congresses provide a forum for leading experts from across the industry to further foster innovation that will benefit poultry health, production and welfare.”
Eligible graduates must have completed master or doctoral (PhD) research for an applied project in either veterinary or animal science, with an emphasis on poultry, and defended their degree in the past 12 months. Topics of interest include infectious diseases such as infectious bronchitis (IB), Newcastle disease (ND), infectious bursal disease (IBD), infectious laryngotracheitis (ILT), reovirus (REO), Salmonella or Campylobacter, as well as red mite control, general welfare, hatchery health, antibiotic reduction, and environmental impact.
Winners will be notified in mid-April. One student per region will present their research at the 2017 High Quality Poultry Congress in Europe (Prague), in May; the Americas (Brazil), in June, and Asia (location yet to be determined), in October.
For additional details, please visit: http://www.highqualitycongress.com/hqpoultryphdaward.aspx.
The workshop will be led by instructors who understand the importance of links between bird health, biology, and barn results. They will discuss ideal barn preparation, the key components of brooding management, identifying sick birds, the flock health and economic impact of a decision to cull specific birds, and more!
Participants will go into the barn to discuss barn preparation and tools to measure environmental conditions; hear first-hand accounts of what works and doesn’t work in the field; and learn to assess external chick quality and how this relates to internal conditions of chicks.
The program will run from 9 a.m. to 3:30 p.m. at a farm located just east of Lethbridge. Registration is $60 per person and includes lunch. Additional registrants from the same farm will be charged $50 each. Please contact the Alberta Chicken Producers office at 780-488-2125 to register.
There are a limited number of spots available, so register early to avoid disappointment.
If you would be interested in participating in a future Edmonton-area Quality Brooding Workshop, please contact the office. Interested parties will be placed on a contact list. If there is early interest, officials will plan for this workshop to take place shortly after the Lethbridge workshop.
With the subheading of “Guidelines for a responsible use of antibiotics in the modern broiler production,” the event afforded participants the opportunity to consider a host of different viewpoints.
Expert speakers explored the role of genetics, nutrition, biosecurity and farm management.
Highly interactive exchanges throughout the event converged on the idea that a holistic approach is the way forward in reducing antibiotics while maintaining high performing flocks.
The global probiotic ingredients market size is likely to cross $46 billion (US) by 2020.
North America, especially the U.S. probiotics market for poultry, is likely to grow at steady rates owing to increase in meat consumption, particularly chicken. Europe is also likely to grow at steady rates owing to ban on antibiotic feed supplements. Asia Pacific probiotics market is likely to grow owing to increase in awareness of benefits in meat production.
Globally, antibiotics are used to prevent poultry diseases and pathogens required for improving egg and meat production. Dietary antibiotics used in poultry applications have encountered some problems such as drug residues in bird bodies, drug resistant bacteria development, and microflora imbalance. Increasing application in poultry market is likely to counter the aforementioned factors and promote demand over the forecast period.
Probiotic species belonging to Bacillus, Streptococcus, Lactobacillus, Enterococcus, Bifidobacterium, Candida, Saccharomyces and Aspergillus are used in poultry applications and are expected to have beneficial effects on broiler performance.
Poultry feed accounts for almost 70 per cent of the total production cost and, therefore, it is necessary to improve feed efficiency with minimum cost. In the poultry industry, chicks are subjected to microflora environment and may get infected. Broiler chickens can also succumb to stress owing to production pressure. Under such a scenario, synthetic antimicrobial agents and antibiotics are used to alleviate stress and improve feed efficiency. However, antibiotics in poultry applications are becoming undesirable owing to residues in meat products and development of antibiotic resistant properties.
Europe has banned use of antibiotics as a growth-promoting agent in poultry application owing to several negative effects. These aforementioned factors are expected to drive probiotics demand in the poultry market. Antibiotics failure to treat human diseases effectively has led the European Union (EU) to ban low doses of antibiotics in animal feed. This factor has also led the U.S. government officials to restrict antibiotics use in animal feed.
Poultry probiotics products are available in the form of power and liquid feed supplements. Commercial products in the market may be comprised of a single strain of bacteria or single strain of yeast or a mixture of both. Chicks/broilers/layers require a dose of around 0.5 kg per ton of feed whereas breeders require close to 1 kg per ton of feed.
The global probiotics market share is fragmented with the top five companies catering to more than 35 per cent of the total demand. Major companies include Danone, Yakult, Nestle and Chr Hansen. Other prominent manufacturers include Danisco, BioGaia, Arla Foods, General Mills, Bilogics AB, DuPont, DSM and ConAgra.
In addition, the show featured more than 533,000 of net square feet of exhibit space and 1,275 exhibitors.
Sponsored by the U.S. Poultry & Egg Association, the American Feed Industry Association and the North American Meat Institute, IPPE is the world's largest annual feed, meat and poultry industry event of its kind.
“This year’s tremendous exhibit floor and attendee and exhibitor numbers are a compliment to IPPE’s unmatched education programs, ample networking opportunities and diverse exhibits,” the three organizations stated in a joint press release. “The excitement and energy displayed by this year’s attendees and exhibitors will continue to safeguard the success and growth of future IPPEs.”
The central attraction was the large exhibit floor. Exhibitors demonstrated the most current innovations in equipment, supplies and services used by industry firms in the production and processing of meat, poultry, eggs and feed products. Numerous companies highlighted their new products at the trade show, with all phases of the feed, meat and poultry industry represented, from live production and processing to further processing and packaging.
A wide variety of educational programs complemented the exhibits by keeping industry management informed on the latest issues and events. This year’s educational line-up featured 25 programs, ranging from a conference on Listeria Monocytogenes prevention and control, to a program on FSMA hazard analysis training, to a program on whole genome sequencing and food safety implications.
Other featured events included the International Poultry Scientific Forum, Beef 101 Workshop, Pet Food Conference, TECHTalks program, Event Zone activities and publisher-sponsored programs, all of which made the 2017 IPPE one of the foremost annual protein and feed event in the world.
The answer to that question may just hold the key to the future of research. The days of independent, species-specific research may be changing to a new model, bringing together not only different livestock species but also different sectors of research and industry.
“It’s time to start thinking outside the shell,” said Tim Nelson, “and think very big.” Nelson is the CEO of the Livestock Research Innovation Corporation (LRIC) – a new hive of cross-disciplinary research based in Guelph, Ont.
The new network is an assembly of Ontario Livestock and Poultry Organizations that are betting the future of agriculture on well designed and directed research. Their mission is to provide, “a single portal through which collective investment in livestock and poultry research conducted in Ontario, is able to generate the best possible outcomes and return on investment for our sector and the Province.”
Times are changing, explained Nelson. Funding from the Ontario Ministry of Agriculture and Food is holding steady but overall investment in poultry research is declining and industry funding is flat. Government funding is pulling back at a time when their target outcomes are moving to a focus of creating jobs, although Nelson has high hopes with a new government that believes in science.
That’s not the only change. The agriculture and food industry is changing too, looking for economies of scale. Industry is relying less on publicly funded research to pursue their goals of efficiency, while large corporations in areas such as genetics and pharmaceuticals continue to consolidate and do their own research.
Meanwhile research priorities are also changing. “We’ve gotten good at producing eggs,” said Nelson. In 1951 a hen would give us 150 eggs; in 2006 that number had risen to 325 eggs, using only 1.4 kg of feed compared to 3.4 kg. The feed to gain ratio in broilers has dropped from 6:1 to 1.6:1. “Do we still need to be doing this,” he asked?
Society is changing too, said Nelson, and their push for change is powerful. Many suggested production practices have no science to guide them. It’s one thing to ask to ban cages but what do the birds need in alternate production systems such as aviaries to ensure they’re getting a better deal?
At the researcher level, one measure of success is the number of patents issued, which potentially may delay transfer of technical information, adding to cost and reducing the desire of the industry to invest in late-stage research.
What opportunities can cross-disciplinary research create in this changing environment?
Nelson makes a strong case for collaboration.
When it comes to addressing societal needs, for example, Nelson suggests that the ‘silo’ model just doesn’t work. Social and ecological problems are far too complex. In response, research ‘clusters’ are becoming more common, allowing for the spreading of costs and creating a synergy to address common interests. Nelson cautions though that they need to be more than a grouping of researchers in one building, each working on their own projects. Just calling a grouping of researchers a ‘cluster’ doesn’t necessarily follow his definition of cross-disciplinary research.
So what does? Let’s consider what topics are important to poultry research right now. Nelson has condensed them to three areas: animal welfare, antibiotics in feed and food safety. None of these are what he calls “single discipline issues”. Each has components that could be cross-funded by more than one sector, working in collaboration.
Could solutions to treat salmonella in pigs, for example, also be applied to poultry? Why not to dairy and beef as well? The advantages of shared research are clear: costs can be spread, bigger industry funding can be leveraged to better government funding, more tech transfer will be encouraged and private investment will be exposed to more opportunity.
But what about the language? Will researchers talking in ‘pig language’ be able to communicate with those talking ‘chicken’? Nelson says yes, once an early solution gets to the point where it needs to diverge it will need individual attention. “This is a paradigm shift,” said Nelson, which may not apply to all research but it is a way forward that will help the agriculture industry.
Nelson wants to target the resources of LRIC at what he calls the ‘Blue Sky/ Discovery stage’: “Start thinking about opportunities early.” LRIC is there to find commonalities in research, searching proposals and issues to find common ground.
“Cross-disciplinary research is already a reality; cross-sectorial research will become a reality,” said Nelson. “It will become a necessity.” Don’t be shy, he says, talk to LRIC and find out who else would benefit from or fund your work.
Pelletier is cross-appointed to both UBC's Irving K. Barber School of Arts and Sciences and the campus' faculty of management, to support interdisciplinary research at the Okanagan campus.
"Food system sustainability is a subject of increasing importance in Canada and beyond and I look forward to collaborating with UBC colleagues and others in this research area," says Pelletier. "I would like to thank Egg Farmers of Canada for their participation and support of this crucial area of study."
As part of his role, Pelletier will be responsible for directing and managing research programs to support sustainability measurement and management for the Canadian egg industry and food sector more broadly. His work will include exploring sustainability measurement and management, life-cycle thinking and resource efficiency.
"We are proud to be working with Dr. Pelletier," says Tim Lambert, chief executive officer of Egg Farmers of Canada. "Egg farming is already one of the most environmentally sustainable forms of animal agriculture. Building on this reality, our strong commitment to sustainability and our investment in Dr. Pelletier's innovative research will ensure that the Canadian egg industry continues to improve its environmental footprint."
Pelletier holds a BSc from the University of Victoria, a Master of Environmental Studies from Dalhousie University and an interdisciplinary Research PhD in Ecological Economics, also from Dalhousie. He also conducted post-doctoral research for Environment Canada and, most recently, for the European Commission Joint Research Centre's Institute for Environment and Sustainability.
EFC will be providing funding for the new chair in connection with research activities, including the areas of sustainability measurement and management, life-cycle thinking and resource efficiency.
EFC has released a video that provides additional information on Pelletier and his research, available online here: https://www.youtube.com/watch?v=ig_PHQkYpfo.
across the region, through research, teaching, outreach and collaboration.
Gibson joins the UofG from St. Mary’s University in Halifax, N.S. He’ll be working through the OAC’s school of environmental design and rural development.
“Ryan’s expertise and experience are a perfect fit for this new position,” says Rene Van Acker, OAC dean. “His focus on community-engaged scholarship combined with his enthusiasm, assures me he will do great things while working with the communities of southwestern Ontario.”
Gibson’s research examines issues related to the future of rural communities and regions, and topics such as governance, immigration and revitalization. He is also president of the Canadian Community Economic Development Network, a national organization committed to strengthening communities by creating economic opportunities that enhance social and environmental conditions.
Originally from rural Manitoba, Gibson has a deep respect for rural communities, rural people and the events that shape their futures. Growing up witnessing the transformations in rural development, agriculture and their influence on communities instilled a fascination and commitment to rural issues.
Libro has committed to endow the professorship with $500,000 over 10 years, which will be matched to existing donations, for a combined gift of $1 million.
Overall goals of the professorship include:
- Establishing southwestern Ontario as a defined economic region of the province and identifying strategies to shape the future vision of economic development
- Strengthening links between rural and urban communities to establish solutions for an integrated regional economy
- Building a network among Ontario’s post-secondary institutions and research facilities to collaborate on initiatives to grow regional economic development
Nutrition plays a significant role in minimizing cracks within the flock. A properly balanced feed will give the laying hen the nutrients she requires to produce an egg a day, along with the shell needed to protect that egg. The three main nutrients that nutritionists typically take into consideration when shell quality problems arise are calcium, phosphorus, and vitamin D3. These three nutrients each play a crucial role in shell formation. The calcium status of a laying hen is very important because the hen must consume enough calcium to lay down an egg shell each day, as well as supporting her health and wellbeing. In addition to this, she must replenish the calcium stores within the body so calcium is available for use the next day. The calcium required to create the shell is obtained from two different forms, the medullary bone reserves and directly from the feed she consumes. Medullary bone reserves of calcium are located within the long bones of the body and the hen is able to mobilize these reserves to supply part of the calcium required to produce the egg shell every day. The remaining calcium required for the egg shell is obtained from dietary calcium comes from the digestive tract and is directly absorbed into the bloodstream. A deficiency in calcium will cause an immediate decrease in shell quality and if prolonged, the medullary bone reserves can become depleted. A hen in this state will begin to suffer a deterioration in egg shell quality, mobility problems, and soft bones. Phosphorus is also important as it plays a key role in the storage of calcium in the medullary bone reserves. Calcium is stored in these reserves as calcium phosphate, and for that reason phosphorus must be available in order for these reserves to be replenished. Finally, vitamin D3 plays an important role in egg shell quality because it promotes calcium absorption from the digestive tract into the blood stream of the bird. Once absorbed, the calcium is available to become part of medullary bone reserves to be laid down as part of the shell or for maintenance calcium requirements used to maintain the existing skeletal frame of the hen. Additional calcium, phosphorus, and vitamin D3. can be added to the diet when egg shell quality issues arise on farm, however this should be done in close consultation with your nutritionist as any imbalances in these nutrients can cause further deterioration to egg shell quality. While additional nutrients may help solve the problem, nutrition cannot be looked at in isolation as many factors contribute to these situations. For example, if the hen is not consuming enough feed, changes need to be made in the barn to encourage this consumption. Because shell quality issues are typically complex and have many contributing factors, nutritionists will focus on balancing the nutrition, while also considering environmental issues that may be contributing to the problem.
It takes approximately twenty-one hours for the shell to be laid on the egg and a significant portion of this high calcium demand takes place when the lights are off. Consequently, feed management plays a key role in maintaining shell quality. It is important to make sure that the feeders are being run close to when the lights go off in the barn to ensure the hen is able to consume adequate calcium to support egg shell formation through the dark period. In addition to the importance of feed timing, the form of calcium being provided in that feed can impact the ability of the hen to create a high quality egg shell. Providing large particle calcium as a portion of the calcium in the feed will give the hen a source of calcium that is retained for a longer period of time. This is because large particle calcium is less soluble than fine particle and will remain in the gizzard longer, making it available during the dark period when the bird is not consuming feed. Research has proven that the hen also has a specific appetite for calcium and her appetite changes throughout the day. By providing a portion of calcium as large particle calcium, the hen is able to selectively regulate her calcium intake throughout the day as her appetite for calcium changes. In the late afternoon, when the demand for calcium is highest in the hen, having large particle calcium available allows her to choose to increase calcium consumption to meet her needs.
Stress is known to cause disruption to the egg formation process which can lead to misshapen eggs, wrinkled and thin shells, as well as discoloured shells in brown egg strains. Stresses in the barn can come in many forms, including disease, heat stress, excessive and sudden noises, mismanagement or failure of lighting programs, poor barn environment, and aggression from other birds. These types of stresses can cause a disruption to the egg formation process because they will cause the hen to either hold on to her egg or lay the egg too soon. Because stress influences the timing of the egg being laid, there can be an ongoing effect in the following days as the sequence of eggs has been disrupted and it takes time to get this corrected within the hen’s body. Taking the time to observe what is happening in your barn will help you in the long run. This includes ensuring the inlets and fans are providing adequate air flow, double checking that the lights are going on and off at the times they are set for, and observing bird behavior to look for signs of disease or aggression. Solving these problems as soon as possible by changing fan settings, adjusting lighting schedules, dimming lights to control aggression, and contacting a vet if a disease is suspected will minimize stressors in your barn and have a positive impact on egg shell quality.
The incidence of cracks is also affected by the age of the bird. When the hens are young and first coming into production, there can be some thin or shell-less eggs. This could be caused by the immaturity of the reproductive tract. Typically this only happens to one or two eggs before the reproductive tract begins to function correctly. The incidence of thin shells can increase as birds get older because the eggs become larger. As eggs get larger, the amount of shell material being contributed to each egg remains virtually the same. Consequently, the shell has more surface area to cover, which may lead to thinner shells that are more prone to cracks. Using management and nutrition tools to manage the egg size within the flock will help minimize the increase in cracks as the flock ages. This includes working with nutritionists to review the diets to ensure that the nutrients are being fed at the appropriate levels for the age of hen, stage of production, and egg size. This will help prolong eggs in the large category, rather than encouraging an increase in egg size.
Egg collecting equipment such as egg belts, transfer points, escalators, packers, and egg saver wires can also contribute to cracks in the barn. Any aspect of these systems that contributes to the rough handling of eggs as they move through the system can increase the incidence of cracks. Being diligent in inspecting and reviewing the equipment, as well as the frequency of egg collection, on a regular basis will help to minimize cracks being caused by mechanical damage. A regular routine can be established by ensuring maintenance logs are kept with details of problems found and how they were fixed, as well as posting a regular maintenance schedule that all employees have access to.
While it is impossible to completely eliminate all egg shell quality issues within a laying hen flock, a reduction in the numbers of eggs lost over time is possible. Working closely with your nutritionist to use nutritional strategies is one option to maintaining optimum shell quality. Managing the many factors within your barn that can contribute to decreased shell quality, such as feed management, stress, and egg collection equipment, will also have a positive influence on shell quality. Combining good management practices with respect to barn environment, and management as well as building a strong relationship with a nutritionist will optimize your chances of decreasing the number of damaged eggs being produced, which means a healthier flock and more money in your pocket.
“It’s a testimony to funding early research,” said Tim Nelson, CEO of the Livestock Research Innovation Corporation (LRIC), a Guelph-based organization that acts as a catalyst to enable cross-disciplinary and cross-sectorial research.
Speaking to the Poultry Industry Council’s 2016 Poultry Health Day in Stratford, Ont., Nelson used Ngadi’s research as a prime example of how a piece of research can surface and become useful when exposed to the right timing and conditions.
By 2014, the technology had been developed to a point of 99 per cent accuracy of predicting gender at time of lay and almost 98 per cent accuracy of predicting fertility. Not only did this reduce waste, it also reduces the carbon footprint. “Every egg is useful,” said Nelson. The male eggs don’t have to be incubated, saving energy, and they’re still fresh enough to use in food service. For tom turkeys the cost effective sex separation could mean huge incubation and feeding advantages. The camera is non-intrusive, meaning no risk of contamination or disease transmission during testing.
In the summer of 2015 this project started “getting serious”, said Nelson, as the discussions and legal agreements swirled towards commercialization. “It takes a lot of time…longer than you think.” The inventor of the technology had to negotiate intellectual property agreements and royalties with his team, McGill University, and the EFO. The sensitive equipment capable of scrutinizing 30,000 eggs per hour was also picking up electrical interference, while the hatching equipment itself was developed in South Africa and required approval from the CSA. The PIC funded the original research; funding sources expanded to include further support from the EFO and the Agricultural Adaptation Council (AAC).
On May 28, 2016, an excited Dr. Ngadi e-mailed Nelson to announce that the prototype would soon be ready to begin industrial trials, and a partnership is being established with an EU organization to further develop and distribute the technology as the project partners seek worldwide distribution.
“It’s off the bench now,” said Nelson.
It was during one particular panel discussion that the need for the “Public Trust in Agriculture Summit” became crystal clear. The Summit was held in early June in Ottawa, with speakers and participants in attendance from all aspects of food production, from seed companies, chefs and farmers, to academics, farming associations and large companies like Maple Leaf Foods. This ground-breaking inaugural event was intended to “encourage continuous collaborative discussions amongst farm and food system leaders, while developing concrete actions for earning public trust.”
And this is exactly what the panel discussion involving five typical urban Canadians exposed – a distinct sense of mistrust towards the Canadian agri-food system. The level of knowledge about farming among the panelists was – for many of the audience members who live and breathe food production on a daily basis – shocking. But to be fair, many attendees also recognized how difficult it is for anyone outside of agriculture, the health care system, forestry or any other complex sector of our economy to make time to learn the basics, let along keep up with the many changes in practices and policy that are standard today.
“Their level of knowledge…on some questions, it was pretty good, [but] on others it was not good at all – industry’s fault, not theirs,” notes attendee Robin Horel, president and CEO Canadian Poultry and Egg Processors Council (CPEPC). “It certainly emphasized some of the information that was shared from the public survey [presented at the Summit; more on that later] – that consumers get much of their information from friends and family and do not trust industry or government.”
Horel highlights a point during the panel which occurred after the participants had been asked quite a few quiz questions on various aspects of food and farming, with the moderator letting them know in each case if they were correct or incorrect. “[The moderator’s feedback] seemed to be accepted every time by the panelists until the question of hormones in poultry came up,” he notes. “All panelists believed that poultry contained hormones, and when the moderator corrected their belief, they did not believe her, even though on all the previous misconceptions, they did believe her. Then when she asked what it would take to convince them – examples like government, scientists, etc. – they still stuck to their belief and said that they would not be convinced!”
Egg Farmers of Ontario (EFO) director Dianne McComb also attended the Summit, and says that because she’s on the EFO Public Affairs Committee and has therefore had a lot of exposure to the general public’s level of agri-food knowledge, she “wasn’t too shocked” at the panel responses. “A few others at my table were shocked, or absolutely blown away,” she says, “seeing the panelists’ understanding and that they were in some cases so far away in their opinions from the facts and reality.” (See sidebar for some quotes from panelists.)
If the reason for the Summit hasn’t been made clear yet, let’s dig into brand new survey research presented at the event, conducted by Canadian Centre for Food Integrity (CCFI), which had its launch at the Summit. (The CCFI is a division of Farm & Food Care Canada, a charity with a vision to earn public trust in food and farming. It’s also an affiliate of the well-established U.S.-based Center for Food Integrity. Both organizations are made up of members representing the diversity of the entire food system. In Canada, that includes Dow AgroSciences and Tim Hortons.
The survey results may shock you. The CCFI’s brand new poll of over 2,500 Canadians found that a whopping 93 per cent know little or nothing about farming. Exactly 50 per cent are unsure about whether our food system is going in the right direction, and 21 per cent believe it’s on the wrong track. Yes, that’s less than a third of Canadians who believe our food system is going in the right direction.
So, it’s clear that the trust of many Canadians in farming and food production has been lost to some extent. This isn’t hard to understand. There was an extremely serious listeria outbreak involving lunchmeats in 2008 resulting in 22 deaths (with new recalls in May 2016), and major outbreaks of swine flu and BSE before that. In recent years, several serious instances of animal cruelty were caught on tape and created national headlines, shaking many Canadians to the core. Then there are all the countless media stories and weighty books – sometimes published within the same year – containing conflicting claims about the health benefits, non-benefits and even detriments of food items like eggs, coffee, whole grains, various types of fat and even certain vegetables and fruits. Indeed, it’s hard not to understand where consumers are coming from and how hard it is for them to keep trusting the food system at this point.
But what’s more serious – and especially relevant to farmers – is that because trust in the food system has been lost, consumers (as well as retailers and restaurant chains such as McDonald’s responding to consumers) are now in a position where they are all but dictating on-farm practices. One stunning example is the demands for Canadian egg farmers to convert to cage-free hen housing (see story this issue). Another example is the strong consumer pressure to abolish sow gestation crates, and the current growing pressure to raise poultry without antibiotics. Demand for no added hormones in beef and for more GMO-free product availability and labelling is also increasing. Outside of farming, strong demands also exist in some instances for restaurants (for example, Earl’s in Western Canada) or grocery stores to carry local – or at least Canadian – products.
Once trust has been lost in any arena, it’s hard to build it back up again. But the Summit highlighted the fact that for farmers, it’s no longer only a quest to regain public trust in agriculture, but to keep their ‘social licence’ – their very ability to dictate their own farming practices and have the general public believe them competent to look after animals, crops, the land – a ‘freedom to operate’ if you will. On that note, here are some more CCFI survey results to ponder. Less than a third (only 29 per cent) of Canadians believe Canadian farmers are good stewards of the environment. Almost three-quarters believe videos of farm animals being treated poorly are “representative of normal livestock farming.”
“Control has already been lost,” noted Summit presenter Charlie Arnot, CEO of the Center for Food Integrity in the U.S. He and other presenters suggested that perhaps building public trust in the food system starts with accepting that the social licence of farmers may henceforth always be shared to some extent with the consumer. Several speakers pointed out that this reality – that consumers these days have a great deal of influence over farmers and the food system – is not yet accepted or believed by many in agriculture. Nor is the fact that most Canadians know little or nothing about the day-to-day reality of farming understood by many of us who produce this country’s food. So, on the whole, the Summit presented a new ‘normal’ that farmers should strive to get used to as quickly as they can.
A CCFI statement published in a Summit booklet summarizes the situation well. “We see consumer alienation from agriculture and the food system expressed through concerns about nutrition, food safety, affordability, environmental sustainability, animal well-being and other issues. Some argue that maintaining public trust is a worthy goal, but not relevant to success in business. This outdated notion fails to recognize the financial benefit of maintaining trust of stakeholders who can determine the level of social license or social control an organization enjoys…Once lost, either through a single event or a series of events that reduce or eliminate stakeholder trust, social license is replaced with social control. Social control is regulation, legislation, litigation or market demands designed to compel the organization to perform to the expectations of its stakeholders. Operating with a social license means more flexibility and lower cost. Operating with a high degree of social control increases costs, reduces operational flexibility and increases bureaucratic compliance.”
It was stressed over and over again at the Summit, that re-gaining public trust must be everyone’s responsibility. The CCFI, Farm & Food Care, private companies, food and farming associations and individuals were all encouraged to bridge the gap that currently exists between consumers and farms. For its part, the CCFI will continue to research consumer opinions, questions and concerns. Its ‘Public Trust Research’ will benchmark consumer attitudes about food and agriculture against U.S. and Canadian data gathered since 2001. In addition, the CCFI will develop and highlight best practices, models and messages that build trust, and hold future Summits.
Horel thinks the CCFI is “likely a good thing.” The CPEPC Board has asked CCFI to make a presentation and will then decide if CPEPC should become a member.
McComb also thinks the CCFI is a positive step because it’s connected to its well-established U.S. counterpart and can draw on its experience. “We’re being forced by special interest groups and a lack of understanding and pseudo science,” she notes. “Consumers need to make choices and their choices are being taken away by these groups, so we need to reach around these groups and help consumers make their own choices. People want to know food is affordable and safe. And we do have affordable and safe food. The answers that we have in agriculture, the good answers, we haven’t informed consumers about them. With eggs, it’s things like the fact that the carbon footprint of farms is much lower than it was years ago, and at the same time, crop productivity is up, hen productivity is up, the soil is still vibrant and so on. Those are tremendous positives.”
McComb says the Summit was valuable “because the whole focus of it was the commonality of our problems and the things we need to face.” She believes “Consumers are confused. They have lost touch with agriculture today and we as a whole agriculture sector need to reconnect with the people who buy our products. I think it was a great start. I sat at tables, and I know others did too, with a great variety of people around me. We all thought we are islands, maybe, but we are not. We have lots of commonalities. The Summit helped us make connections, understand the problem, and come up with plans and solutions.”
EFO is working with Farm & Food Care and CCFI on concrete plans on topics like better understanding food-related trends, best public communication practices and more. “When we say agriculture, they [consumers] think food,” McComb notes. “We say food safety and they want safe food. We talk about biotechnology and they wonder about GMOs and steroids and hormones. We talk efficiency and they talk affordability. We have to modify our language and need to speak factually and passionately.”
Alison Evans, communications manager at Egg Farmers of Canada, found the Summit to be “an interesting event,” and notes that “the concepts of social license and public trust are very important to our farmers…We are active participants in a range of initiatives that promote dialogue and action on these matters, and value collaboration that benefits the entire sector. We will look forward to hearing more about the planned initiatives of the CCFI with interest.”
Turkey Farmers of Canada (TFC) Chair Mark Davies attended part of the Summit and TFC Manager of Corporate Communications Robin Redstone attended the entire event. “We felt it was a useful event and we certainly welcome the dialogue on what we agree is an important issue for the Canadian food and agriculture sector,” Redstone notes. “Going forward, TFC will continue in our efforts to address the public’s demand for information and transparency, and our organization will be assessing the proposal for involvement put forth by the CCFI.”
For its part, Farm & Food Care is working on five action points. CEO Crystal Mackay pointed out at the Summit that results for Google searches must be improved, in terms of offering Canadians more
balanced and accurate information about food and farming. (The top 10 ranked results for a Google search for the words ‘cage free,’ for example, turned up only animal rights websites and a Wikipedia entry.) Secondly, Farm & Food Care is going to invest in new online content, for example expanding its Virtual Farm tours to Virtual Farm and Food Tours. In addition, it will continue working to reach ‘thought influencers’ in Canadian society, such as Foodies, bloggers and Moms, to support the development of new resources and research, and to continue to build networks and momentum.
Let’s finish with some pertinent quotes from some of the Summit presenters, starting with UK-based food industry researcher and commentator Dr. David Hughes: “There are no passengers here. We all need to take action individually and collectively.”
Arnot stressed that information on farming and food must be more readily available, “We have to get past ‘There is nothing to hide, but it’s none of your business,’” he said. Arnot also put emphasis on a long-term view: “Success will not be defined by where you’ll be in 12 months from now. Three, five, ten years is what matters.”
“This is a moving target,” Mackay stated. “This is new territory…We need to commit to making mistakes.” She advised everyone to go back and look at their website and other materials and commit to helping each other and providing feedback across sectors. “If you’re not making mistakes, you’ve probably not doing enough,” she said. “It’s a movement – you have to move.”
Mackay believes the CCFI findings point to a huge opportunity to make a better connection between Canadians and their food. With the survey showing that 60 percent of Canadians would like to know more about farming practices, she’s very right. The overall survey results, however, suggest an uphill battle ahead.
The Public Trust Research Report is available at: http://www.farmfoodcare.org/canada/wp-content/uploads/2016/05/2016-Public-Trust-Research-Report.pdf
The company is highlighting an expansion to its North American poultry laboratory, based in Kitchener, Ont. This central facility, run by a team of six, processes approximately 200,000 samples per year from all turkey and layer parent stock flocks in North America. They also schedule and prepare all tests required by regulatory and export agencies.
With biosecurity as a key component of the new layout, HG says it was staff that came up with the design of the various zones. The design sought to ensure secure division between zones for preparing test kits as well as receiving, handling and analyzing different sample types.
"The design of this lab was truly a collaborative effort," says laboratory manager, Peter Pozder. "The team worked together to identify opportunities for improvement within the current layout and planned the enhanced work flow; all without any interruption to the testing schedule.”
After inspection for biosecurity standards, the new design was approved and is licensed under Canadian federal public health and food inspection agencies.
On Sep. 9, 2016, HG opened the doors to local customers, government partners and internal teams in order to exhibit the updated facility.
“Investment in the lab benefits our customers and all stakeholders in the value chain," says Scott Rowland, Hybrid Turkeys' general manager for the Americas. "The samples analyzed at this facility, whether it’s directly from the birds or samples from the water residue, litter, transport vehicles, or feed ingredients, have a direct impact on how we can effectively monitor flock health and prevent the spread of disease.”
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Canada's Farm Progress ShowWed Jun 20, 2018
Global Forum for Innovations in Agriculture Wed Jun 20, 2018
PIC Health DayWed Jun 20, 2018
2018 Hatchery-Breeder Clinic Tue Jul 10, 2018
2018 Chicken Marketing SummitSun Jul 22, 2018
Poultry Science Association AGMMon Jul 23, 2018