Canadian Poultry Magazine

Think Turkey and VIA Rail launch Wishbone Reunions

Brett Ruffell   


Program aims to grant Canadians' wishes to come home for the holidays.

Think Turkey, the five-year marketing campaign aimed at raising awareness of turkey as a delicious everyday protein option, has teamed up with VIA Rail to grant seven lucky Canadians’ wish to reunite with their family and friends this holiday season. Through the Wishbone Reunion contest, each winner will receive return tickets for two anywhere in Canada that VIA Rail travels.

With bigger family holiday celebrations anticipated to make a comeback, Think Turkey and VIA Rail are inviting Canadians to visit and enter short stories (100 words or less) about where they’d like to travel and why they want a Wishbone Reunion for themselves or for someone they wish could be at their holiday table.

“There’s nothing like being gathered around the table at the holidays with family and friends for a big turkey dinner. After so much time apart and too many celebrations hosted on virtual calls, Think Turkey is excited to team up with VIA Rail to reunite Canadians with their loved ones,” said Darren Ference, Chair, Turkey Farmers of Canada.


The Wishbone Reunions Contest runs from November 16 to November 28, 2021. Visit for contest rules and regulations and to enter.

The Wishbone Reunion Contest will be amplified by a hero campaign video that celebrates the safe return to the holidays and travels. As well, three social media content creators have also been engaged to share their own Wishbone Reunion stories to promote the nationwide contest.

“The more people coming home this holiday, the more laughter and joy we bring to their dining tables. Canadians deserve to safely reunite with the people they’ve been longing to see, and making it happen is an honour to us,” said Jean-Michel Lauren, President & CEO, Canadian Poultry and Egg Processors Council.

Throughout the holidays, giveaways will also be live across Think Turkey’s social media channels, rewarding turkey fans with prizes to make their holidays more memorable. To stay up to date with these holiday campaigns, follow along at, across Think Turkey’s Instagram channel @CanadianTurkey and its other social media platforms.

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