Tim Hortons extends EQA program to restaurants nationwide

Tim Hortons will now feature the Egg Quality Assurance (EQA) certification mark on advertisements for its freshly cracked eggs menu offerings across Canada, the company announced this week.

The fast-food chain had previously piloted this step in select regions and it’s now adopting the symbol nationwide.

Egg Farmers of Canada (EFC) applauded the move.

“We know Canadians value quality ingredients produced right here in Canada, and we are proud to partner with Tim Hortons to strengthen the connection between our farms and their menu items,” says EFC chair Roger Pelissero.

“Their commitment to high-quality food and sourcing suppliers, like Canadian egg farmers, that uphold leading food safety and animal welfare standards further reflects their dedication to their customers.”

The EQA certification mark, developed by EFC, is part of an industry-wide program that includes on-farm inspections and third-party audits.

Canada is known for having some of the highest standards in the world for egg safety and quality and the EQA certification program verifies that those standards are maintained.

For restaurants and retailers, the EQA certification mark provides an instantly recognizable sign that their eggs are from Canada and are of the highest quality.

“Tim Hortons is committed to delivering great quality food across our menu and that’s really exemplified by our move to using freshly cracked eggs in our restaurant kitchens,” says Hope Bagozzi, chief marketing officer for Tim Hortons.

“We’re very proud to display the EQA mark that signifies our commitment to supporting Canadian egg farmers and sourcing the very best eggs available for our guests to enjoy.”