Turkey industry hoping their birds fly off the shelves again this holiday season
By Financial Post
News Emerging TrendsWhile Thanksgiving sales in 2020 went up, this year there are concerns higher prices might dampen sales.
Things weren’t looking good for the turkey industry around this time last year.
Canada was lurching into a second wave of COVID-19 infections, and Prime Minister Justin Trudeau had gone on national television in late September to announce Thanksgiving 2020 was essentially cancelled.
Jean-Michel Laurin, chief executive of the Canadian Poultry and Egg Processors Council, said the prime minister’s announcement back then scared him.
Turkey farmers and processors traditionally depend on Thanksgiving for more than a third of their sales, while Christmas makes up another 40 or so per cent of total sales. Without those holidays, there would be serious trouble.
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