Canadian Poultry Magazine

USPOULTRY Produces Driver Awareness DVD

By Canadian Poultry   

Features New Technology Production

September 2, 2008 – A new fleet safety training DVD has been produced by the Poultry & Egg Institute of U.S. Poultry & Egg Association.  The driver training program is entitled “Single Vehicle Rollovers – Driver Awareness Program,” and focuses on the major factors which can increase the chance and frequency of rollover accidents in the poultry and egg industry.  It examines the three likely causes: high centers of gravity, road and weather conditions, and driver behavior.

“The danger of rollovers is always a significant concern in the poultry industry, in part because of the design of feed and live haul trucks and trailers,” explained Frank J. Cruice, Corporate Director of Safety for Perdue Farms, and a member of the DVD advisory committee.   “In addition, the kinds of roads our drivers use and the routes they must drive can play a significant role in a rollover incident.  Unfortunately, driver error also can play a role.  And when rollover accidents occur, they are very serious.  They can cause injuries and fatalities, not to mention property damage and losses,” he added.

The DVD training program is designed to increase understanding of rollover accidents: what causes them and how they can be prevented.  It depicts actual situations and realistic animation to enhance the awareness of drivers and supervisors, leading to safer fleet operations.


“The DVD was produced with the input of our advisory committee of industry safety professionals and trucking specialists,” according to Paul Pressley, vice president of the Poultry & Egg Institute.  “It is 20 minutes in length and is available at no cost to members of U.S. Poultry & Egg Association.   One copy of the DVD will be mailed to USPOULTRY members.  Member firms may order additional complimentary copies from the USPOULTRY website, .  Nonmembers may purchase the training DVD for $200,” Pressley said.

“I have reviewed the new driver training program for rollovers and was extremely impressed with the quality of the production.  It does an extremely effective job of communicating in an easy to understand manner and leverages some great graphics to make its points for the driver.  We are excited and anxiously await the DVD’s release so we can get this important training aid into the hands of our managers and communicate its message to our drivers,” Cruice said.

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