Canadian Poultry Magazine

Ag industry exec Mark Beaven joins tech company

By Canadian Poultry magazine   

Features Companies Profiles

JRS VirtualStudio Inc. develops web-based applications and data solutions for the global agriculture sector.

Mark Beaven is vice president at Ogena Solutions.

JRS VirtualStudio Inc., a leading developer of web-based applications and data solutions with a focus on the global agriculture sector, is pleased to announce the appointment of Mark Beaven as vice-president, sales and marketing.

Beaven brings nearly three decades of senior management experience leading a variety of initiatives in Ontario’s agri-food sector, including over 10 years as executive director of the Canadian Animal Health Coalition (CAHC).

In his new position, he will oversee business development and engagement activities for all of JRS VirtualStudio’s agri-tech enterprises, including Transport Genie and Trespass Tracker.


“I’ve known Mark for a long time and over the years we’ve developed a great working relationship. We’re very pleased to welcome him to the team,” said Joel Sotomayor, founder and Principal of JRS VirtualStudio.

“We have a very talented group of programmers and developers working on a lot of exciting projects, and Mark brings the real-world business savvy and connections that we need to commercialize those ideas and grow the business.”

Beaven, who grew up in the rural community of Mitchell, Ont., said the JRS VirtualStudio team is poised to have a major impact on the agricultural sector through an innovative suite of products being developed by its affiliated companies, including:

  • Transport Genie: a sensor-based, real-time tracking system that monitors microclimate conditions inside livestock transportation trailers to ensure that animals arrive at their destination healthy and safe.
  • Mpowered: a novel blockchain-based ecosystem designed to help people take control of and monetize their data on a cryptographically secure, transparent and tamper-proof platform.
  • Farm Health Monitor: a smartphone app for regional syndromic reporting that gives producers and veterinarians real-time surveillance, reporting and mapping of livestock and poultry disease outbreaks.
  • Trespass Tracker: the world’s first smart security system that puts real-time communications and smart technology at farmers’ fingertips. Trespass Tracker uses geofencing technology and machine vision intelligence to distinguish between legitimate visitors and intruders.

“The JRS VirtualStudio team is extremely bright and forward thinking with a continual stream of innovations that are going to impact the industry,” said Beaven.

“My role will be advance these initiatives and look for new opportunities, and to act as the interface between these very smart people and forward-thinking producers and agricultural organizations across Canada and around the world.”

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