Canadian Poultry Magazine

Aviagen enhances poultry production training

By Canadian Poultry magazine   

News Company News

Company introduces specialized modules to complement its Production Management School.

Aviagen North America is revolutionizing its customer service approach by introducing a series of shorter course modules to complement its esteemed month-long Production Management School. These modules, offered year-round, will concentrate on specific management topics addressed within the comprehensive curriculum of the month-long school, catering to the evolving needs of both customers and the poultry industry.

Covering crucial subjects such as hatchery, breeder, and broiler management, among others tailored to individual customer requirements, these focused modules aim to equip production managers with the most relevant and up-to-date information. With a blend of theoretical knowledge and hands-on training, the courses are designed to elevate the skills of today’s managers, ultimately enhancing bird performance, health, and welfare.

Aviagen recently collaborated with Jamesway Incubator, a leading hatchery equipment manufacturer, to host an exclusive hatchery workshop module from April 8-11 at its Development and Training Center in Albertville, Ala. This invitation-only event saw participation from Aviagen’s North American customers, who were led by experts from Aviagen’s Global Incubation team and Jamesway. The sessions focused on imparting essential knowledge and practical insights into effective hatchery management, with a keen emphasis on optimizing chick numbers and quality.


Eddy van Lierde, Global Head of Incubation Services at Aviagen, highlighted the workshop’s success, noting the perfect blend of theory and practical insight experienced by attendees. “Aviagen is committed to ensuring our customers’ success, providing them with the latest tools to achieve continuous improvement in their hatchery and all aspects of their business,” said van Lierde.

Taylor Davis, Digital Marketing and Events Specialist at Aviagen, expressed satisfaction with the hatchery module’s turnout and extended anticipation for future modules. “We are pleased with the response to the hatchery module in North America and eagerly anticipate welcoming customers to upcoming modules,” remarked Davis.

Keith Bramwell, PhD, Director of Hatchery Consultancy for Jamesway, also shared his excitement about the collaboration with Aviagen. “We were honored to collaborate with Aviagen on this well-attended hatchery workshop module. It’s always a pleasure to share our knowledge with hatchery managers and improve hatchery operations. We look forward to being involved in future modules!”

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