Aviagen's Ross 308 AP sees U.S. growth

Enjoying large-scale popularity throughout Latin America, Aviagen's Ross 308 AP is now quickly gaining momentum in U.S. markets.

Beyond the U.S. and Latin America, the bird – which Aviagen touts as "the complete package" – is currently being tested in other regions such as India.

The Ross 308 AP’s high environmental tolerance makes it favorable for a variety of climates.

Additionally, Latin American customers have seen two to three points in feed conversion improvements.

Aviagen president of North America Kevin McDaniel commented on the bird's increasing popularity.

"The broiler and breeder performance advantages of the Ross 308 AP have helped promote the businesses of Latin American farmers, and these same benefits have led to a rapid growth in the US as well.”